* Opened and established the first office for the promotion of tourism from Emilia Romagna. Sole representative and General Manager for the China market. Operated on a B2B level with all major outbound tourism associations and acted as an ambassador for the Emilia Romagna Region. * KEY COMPETENCIES: *  Events Organisation (ER Land of Motors for Moto GP and F1 in Shanghai) *  EDT to Italy ER for Media and Travel Agencies *  Liaising with Tourism Associations for Institutional Relations *  ER Service Center Support for Business Delegations to China

* Shanghai based. Aiming at increasing the yearly turnover, the brand awareness and the brand positioning in the high-end consumer market. Responsible for the operative development of Showroom Partners retail network (Beijing. Shanghai, Hangzhou, Suzhou, Shenyang). Generating qualified and profiled leads in the Home and Hospitality segment. * SALES & MARKETING COMPETENCIES * Marketing plan definition and deployment * Marketing Yearly Budget * Data Base management abd profiling of Wealthy Chinese Home Customers * Co-marketing partnerships with luxury brands (ex. Ferrari, Porsche, Mercedes...) * Developing new agreements and managing key role players of the market: Hotels/Architects/Interior Designers * Supporting Sales Force Team with market analysis (use of Sales Force & Business Object) * PR Networking * Advertising planning (press, web) * Tradeshows, fairs, exhibitions * Direct marketing campaigns (mail, web, telemarketing) * Performances measured by KPI's per Segment