• Lead brand strategy to develop content across social platforms and e-commerce stores.• Developed monthly and seasonal content calendars that align with the business cycle, product direction and brand messaging.• Analyzed and reviewed analytics and SEO reports on a weekly and monthly basis to adapt and direct marketing strategies.• Increased online sales by 86% in Q1, 107% in Q2, and 73% in Q3.• Created email marketing campaigns that achieved an average click-through rate (CTR) of 4.15% and a revenue per recipient (RPR) of $0.43, outperforming the median industry 1.7% and $0.15, respectively.

• Managed all e-commerce media and content including front page rotation, product pages, and site pages, creating a cohesive brand message with in-store branding and social media platforms.• Strategized with the marketing team to improve conversion on online platform.• Executed new product launches according to marketing cadence.• Lead and streamlined order fulfillment and customer service processes.

• Supported new product launches and changes to products across the B2B platform• Collaborated with the project team to make decisions using analytics and customer feedback• Identified digital impacts and resolved project issues• Managed the development of business and technical user stories, test cases and communication plans • Implemented post launch review of initiatives, identifying and actioning key learnings