Eve Tetzlaff

Eve Tetzlaff Email and Phone Number

Executive Advisor | Partner At The Pearl Fund Limited Partnership @ The Pearl Fund Limited Partnership

Eve Tetzlaff's Contact Details

Eve Tetzlaff personal email

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Eve Tetzlaff's Current Company Details

The Pearl Fund Limited Partnership

Executive Advisor | Partner At The Pearl Fund Limited Partnership

Eve Tetzlaff Work Experience Details

  • Partner
    The Pearl Fund Limited Partnership Jan 2019 - Present
    Usa, Ny, Us
  • Advisor & Executive Mentor
    Self-Employed Jan 2019 - Present
    Interim executive, transformation leader, and executive mentor to senior corporate leaders. Primary areas of expertise include organizational design and effectiveness, change leadership, new capability building, and leadership effectiveness.
  • Vice President, Strategy And Commercial Operations
    Mac Cosmetics Apr 2017 - Dec 2018
    Us
    Member of MAC Leadership Team, reporting to Global Brand President. Accountable for driving strategic and commercial transformation of brand to deliver on growth objectives. Led development of new and innovative retail concepts and business models for retail stores / direct to consumer, specialty-multi / Sephora, and omnichannel in North America, Europe, and Asia/China.
  • Vice President, Transformation Initiatives (Strategy & New Business Development)
    The Estee Lauder Companies 2010 - Mar 2017
    New York, Ny, Us
    Responsible for driving global transformational change and strategic initiatives, with particular emphasis on organizational design and new capability building. Areas of focus included Retail, Omnichannel, Marketing, and work with global brands, global functions, and international regions.
  • Strategy Consultant
    Independent Strategy Consultant 2007 - 2011
    Recent client engagements include:* Change management and organizational strategy for a major pharmaceutical company, entering a new business line; developed supporting processes, outlined roles and responsibilities, provided executive coaching* Strategy development for leading law firms, including practice portfolio strategy, governance structure, international expansion and partnerships* For billion dollar healthcare provider in New York City, led a large consulting and client team to assess new venture opportunities including home health care, telehealth, managed care, disease management, and chronic care management; developed and institutionalized a process for in-house evaluation of new ventures going forward* For leading medical device manufacturers, pharmaceutical companies, and private equity firms, performed market research to assess acquisition targets and new products in development* For a Web 2.0 business (division of IAC), assessed competitive positioning and strategic options* For an award-winning jewelry designer, leadership / management coaching and prioritization of strategic opportunities
  • Vice President, Sales
    Zerve (Technology / Leisure Industry Startup) 2005 - 2006
    Zerve offers a web-based CRM solution, ecommerce, and call center support for small businesses. It enables entrepreneurs to tap into Web 2.0 business building tools.Member of three-person executive management team for this national startup technology business. Doubled client base in six months. Acted as strategic consultant to customers in areas including Web 2.0 internet marketing, search engine optimization, website design, business operations, HR, and general business strategy. Hired, trained, and managed sales team. Developed training materials for sales that also became basis of training materials for operations/customer service team. Restructured sales support functions. Reconfigured sales support software (Salesforce.com). Worked successfully with Zerve's technology and operations teams to achieve the necessary scale and functionality to support the company's growth ambitions.
  • Co-Founder, Executive Director
    Healthcare Nonprofit Startup 2000 - 2005
    Created new healthcare nonprofit organization from scratch that grew to be known as a national leader in the fight against ALS (Lou Gehrig's disease): Extra Hands for ALS. Organization addressed chronic care management needs of ALS patients and their families by creating grassroots communities of care. The same communities were then inspired and empowered to raise funding to extend the lifespans of ALS patients through community and viral marketing programs and events.Raised over $800,000 from a combination of corporate, high-net-worth, and grassroots donations, including special events and institutional partnerships. Identified promising near-term therapies for ALS (amyotrophic lateral sclerosis, or Lou Gehrig’s disease) and allocated research grants. Recruited board of directors; recruited and trained all staff and volunteers. Conceived and implemented an innovative national community-based volunteer program (youth and adult mentors) to serve ALS families in their homes and to increase awareness of and funding for ALS. Conceived and oversaw ambitious video project for training, awareness building, and fundraising. Served as public face of the organization, appearing on network television in several cities, the CBS Early Show, the Volvo for Life awards, numerous public events, and in interviews with print media.Relatedly, served on the Advisory Board for the ALS Clinic at University of California San Francisco. UCSF has one of the nation's preeminent ALS clinics. Served as an advisor on strategic questions including public relations and fundraising.
  • Director, Marketing, Business Development, And Product Development
    Ecoupons (Online Promotions / Marketing Startup) 1999 - 2000
    eCoupons was an online hub for discount shoppers. Recruited to management team of startup company. Focused on community and viral marketing and channel partnerships. Grew customer base tenfold in a year's time.Recruited marketing staff, developed consumer and business brands, and managed advertising, PR, and graphics design agencies. Additionally responsible for Product Management. Oversaw development team; delivered new user interface and backend database on time and on budget.
  • Marketing Manager
    More.Com (Ecommerce Startup) 1999 - 1999
    more.com was an online drugstore and natural health store, with health-related content communities. Responsible for viral and community marketing initiatives. Project manager for more.com's relaunch promotion campaign including concept, financial model, legal review, website content, and viral marketing. Negotiated access to Russia's space program to film a TV commercial from space starring the Russian cosmonauts aboard the space station Mir. Personally oversaw filming from Russian Mission Control. Making of the commercial featured in articles in Wired magazine and ClickZ News.
  • Investment Officer
    United Financial Group - Moscow (Deutsche Ufg) Jan 1997 - Dec 1998
    Identified, analyzed, negotiated, executed, and managed investments in the Russian consumer sector on behalf of Western private and institutional investors. Core member of team for UFG's first private equity fund. Industries included printing & publishing, software, trucking, real estate, outdoor media, and food & beverage. (UFG - United Financial Group - has since been acquired by Deutsche Bank and is known as Deutsche UFG.)Served on the Board of Limbus Press, a Russian printing and publishing company. In this role, restructured company to comply with international accounting standards and Russian tax law while maintaining efficient operations. Instituted financial and management information systems. Recruited new CFO. Developed marketing strategy.
  • Consultant
    Mckinsey & Company Sep 1993 - Dec 1996
    Us
    Served clients as a member of McKinsey's New York and Moscow offices. Client projects included:* Internet strategy for a major US newspaper * Circulation and distribution strategy for a leading US media company * Internet / new technology adoption program for a major US professional services firm * Assessment of international expansion opportunities for a US alcoholic beverages company * Competitive positioning and pricing strategy for a US private bank * Product line assessment and market positioning strategy for a multinational confectionary producer * Launch strategy for a Russian television network * Broad strategic review and market positioning strategy for a Russian textile manufacturer * Pro bono fundraising and customer experience strategy for the Hermitage Museum

Eve Tetzlaff Education Details

  • Yale University
    Russian

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