Eugenia K.

Eugenia K. Email and Phone Number

Product Manager At Meta (Ex Amazon, Classpass) @ Meta

Eugenia K.'s Current Company Details

Meta

Product Manager At Meta (Ex Amazon, Classpass)

Eugenia K. Work Experience Details

  • Product Manager
    Meta 2023 - Present
    Menlo Park, Ca, Us
    PM leading Meta's offensive security org. Supporting our attacker-in-residence teams: Red, Purple, Bug Bounty. Previously PM for our Mixed Reality and Wearables security teams.
  • Product Manager
    Instagram 2022 - 2023
    PM for the Reels tab and UX across IG, supporting over 1B MAU and the roadmaps of multiple engineering teams.• Defined and executed user and usage growth strategies• Simultaneously led a redesign and navigating ecosystem metrics tradeoffs to balance user needs and business objectives• Identified and secured resources for innovative and ambitious projects to drive future growth and market differentiation
  • Product Manager
    Meta 2020 - 2022
    Menlo Park, Ca, Us
    PM for the Messenger Desktop app product experience, across both chat and video/audio calling. • Shipped everything from a collection of high visibility features to grow engagement to a complex ground up migration that was a year behind schedule• Launched Rooms, Meta's #1 priority at the height of Covid, on our fastest growing platform 3 months after joining Meta
  • Senior Product Manager - Technical
    Amazon 2018 - 2020
    Seattle, Wa, Us
    Chat (Consumer Engagement, Retail)Product owner of the end-to-end messaging platform on Amazon. Led a team of 15 full stack engineers to deliver an "out of the box" offering for teams to integrate and customize their own chat experience. Interfaced executive leadership across 10+ orgs within Amazon. Helped millions of Amazon customers connect with those who can help them in real-time with their shopping needs.• Envisioned and executed new chat MVP projected to generate $10MM revenue, building towards $2.8BN market opportunity• Expanded platform adoption to double number of supported use cases within 12 months of joining team
  • Senior Product Manager - Technical
    Amazon 2016 - 2018
    Seattle, Wa, Us
    Search & Discovery (Prime Video)• Pitched and shipped an end-to-end platform to display new type of search result on Amazon and Prime Video apps within 10 weeks, with first launch accruing $4MM annualized revenue• Increased long term engagement of Prime Video via search and home page experiments• Expanded browse components and APIs (home page, carousels, navigation, metadata) across all device platforms (Amazon.*, native iOS, Android, Living Room, Web, FireTV apps) in 200 countries
  • Lead Product Manager, Engagement
    Classpass 2015 - 2016
    New York, Ny, Us
    ClassPass is the easiest way to discover and book fitness classes and wellness experiences. With a membership, users gain access to thousands of premier gyms and studios in 50+ cities worldwide. ClassPass was valued at over $1B by investors such as Google Ventures and General Catalyst before getting acquired by MindBody. • Product lead for core consumer experience on iOS and web, particularly focused on features to improve new subscriber engagement and retention (ex. onboarding and recommendations flows)• Boosted trial to full-fare conversion rates by 19% with new social referral programs (ex. Invite a Friend)• Saved company $1MM+ on an annualized basis by working with finance, legal, and eng teams to identify and drive programmatic resolution of suspicious member usage
  • Head Of Growth
    Warner Bros. Digital Labs 2014 - 2015
    New York, New York, Us
    DramaFever was a freemium streaming video app for international TV and movies. Initially hired in as Head of Special Projects, my most meaningful accomplishment was working with the founders to drive fundraising/M&A to successfully sell the company for $110M in cash. In parallel, I led the company’s analytics and subscription upsell efforts.• Led subscription product growth initiatives, experimentation, and analyses (HTML, CSS, Optimizely) to grow subscription revenue by 22% over 4 months• Developed company's first user personas, with the aid of NPS/onsite surveys and bootstrapped user research, complemented by quant data analyses (SQL, Excel, R, Google Analytics) to ultimately better understand and enhance cohort behavior• Mobilized cross-functional team (marketing, product, design, eng, content) to develop and launch paid subscription tiers• Led product management of internal metrics web app (feature prioritization, specs and wireframes, QA, project management, engineer-buffering), growing team from 1 to 4 people and expediting release cadence from every 6 to 2 weeks
  • Associate
    Rre Ventures 2013 - 2014
    New York, Ny, Us
    RRE is an early stage venture capital firm with roots in NYC and over $1.5B AUM, and an investor in companies such as Venmo, The Black Tux, Paperless Post, Nerdwallet, and more. • Closed $10MM+ in deals, including leading a Series B round for Noom• Developed product and sales strategies, analyzed M&A opportunities, and recruited talent • Served as active board observer for 7 portfolio companies
  • Co-Founder
    Hack'N Jill 2012 - 2014
    I created Hack'n Jill with a few friends to take a different approach to improving gender diversity in software engineering and design.• Personally fundraised over $100,000 from leading technology companies such as Spotify, Microsoft, Bloomberg, StackOverflow, Mashery, and SendGrid • Built, marketed, and evangelized a brand and vision aimed to change diversity of thought, ideas, and work in engineering to reach technical talent across the country
  • Author
    The Next Web 2012 - 2013
    When my love of writing met my fascination for technology
  • Business Development
    Lean Startup Machine 2012 - 2012
    New York, Ny, Us
  • Kbs+ Ventures
    Kbs (Kirshenbaum Bond Senecal + Partners) 2012 - 2012
    New York, Ny, Us
    Vetted and supported startups within advertising and marketing technology verticals. Curated and authored for "Creative Entrepreneurship", a published collection of stories on how to start and scale big companies
  • Investment Banking Analyst
    Merrill Lynch 2010 - 2012
    New York, Ny, Us
  • Microfinance Analyst
    Pro Mujer 2010 - 2010
    Nueva York, Nueva York, Us
    Partnered with the CFO to model microfinance loans to women entrepreneurs in South America
  • Finance Analyst, Investment Bank Balance Sheet & Capital
    Jpmorgan Chase 2009 - 2009
    New York, Ny, Us
  • Research & Trading Analyst
    Caxton Fx 2009 - 2009
    Aldgate East, England, Gb
  • Finance Analyst, Regulatory Reporting
    Jpmorgan Chase 2008 - 2008
    New York, Ny, Us
  • Military Financial Control Analyst
    Sikorsky Aircraft 2007 - 2007
    Stratford, Connecticut, Us
  • Program Planning & Control Analyst
    Sikorsky Aircraft 2006 - 2006
    Stratford, Connecticut, Us
  • Constituency Services
    United States Senate 2006 - 2006
    Washington, District Of Columbia, Us
    As Senator Hillary Rodham Clinton’s youngest-ever hire, I helped New Yorkers resolve their local Small Business Affairs and Child and Family Services issues.

Eugenia K. Education Details

  • Indiana University - Kelley School Of Business
    Finance And International Business

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