Currently leading a global team of two marketing and communications professionals, embedded within the Specialised and Asset Finance Division of Macquarie’s Commodities and Global Markets Group. The team is tasked with supporting our geographically disperse origination teams, by co-creating and coordinating a wide variety of activities spanning from client pitchbooks, RFI/RFP responses and digital campaigns, through to long-form thought leadership and industry events. Key responsibilities include:- Managing and developing a geographically separated but high-performing team, ensuring team members are encouraged to share ideas and own projects.- Directly supporting Management Committee, by preparing frequent internal updates and town halls, also supporting with the creation of market-facing updates for inclusion in Group announcements. - Support origination teams with external engagements including the delivery of industry-body events.- Build long lasting relationships with key stakeholders from across the Group to launch new ‘operationally segregated’ businesses.

Reporting to the Divisional COO and managing an international team (1xFT London and 1xFT New York), was tasked with the goal of centralising and leading all global marketing and communications work for the Specialised and Asset Finance Division.Key responsibilities included:- Establishing clear ways of working and guiding principles to ensure the delivery of consistent and high quality work.- Actively seeking diverse perspectives from across the division/group to identify key strategic deliverables for the team to execute in parallel to supporting BAU work.- Enhancing and managing reporting to ensure appropriate resource allocation in the delivery of critical strategic initiatives.

Internally transferred to London to establish a centralised marketing and communications function for the Corporate and Asset Finance Division in EMEA, supporting multiple industry teams across all aspects of marketing and communications. Key responsibilities included:- Working with senior leaders and origination teams to develop strategically important client-facing proposals; ensuring materials consistently represented and communicated our business expertise and financial products.- Supporting regional executives with internal communications and events.- Identifying below-the-line marketing opportunties at external events.- Researching and developing engaging client-pitch documents, working with compliance and legal stakeholders across Macquarie to conduct appropriate due diligence.Key activities included:- Operationalising the Division's marketing and communications function through the development and maintenance of a fully coded archive of work - which has now systematically captured and recorded more than 1000 individual projects - enabling the presentation of an automated PowerBi dashboard reporting on the allocation of work.- Working with the Division's Small-ticket finance business, Operational Risk, Legal and Compliance stakeholders to develop a comprehensive Hardship/Payment Pause campaign to clients adversely affected by COVID-19. This highly targeted and personalised campaign delivered 92 email permutations to over 10,000 individuals over 6 months. - Acting as the Marketing and Communications business owner, to support the creation and launch of a new joint venture - Vestone Capital. This project saw cross-group collaboration to execute: brand development, content writing, website creation, transactional and marketing asset development and marketing execution (covering PR and paid media). This project also required more than 145 individual client-facing documents to be systematically audited, amended and rebranded.

Managed and supported a team of two digital marketing associates responsible for delivering Macquarie Leasing digital experience.Key responsibilities included:- Planning, developing and executing both acquisition and retention strategies.- Engaging multiple stakeholders across all levels to execute marketing strategies.- Design, present and implement B2C and B2B digital marketing solutions for multiple sales channels (including dealer, third-party intermediaries and direct).

Project managed multiple digital initiatives for Macquarie’s Automative Finance company, Macquarie Leasing.Key responsibilities included:- Website content management and optimisation. Worked with internal design and UX professionals to successfully produce wireframes and manage the design and development of content for multiple client-facing campaign pages.- Following Macquarie’s tone of voice, print and digital guidelines, to plan and execute both digital assets and printed collateral to support cross-channel activity (including social, web, email, event and pop-up activations).- Coordinating internal teams and agency staff to deliver projects on-time and budget.Key achievements included: - Played a pivotal role in the coordination and redevelopment of the Macquarie Vehicle Loan pages while also serving as divisional (CAF) marketing representative for redevelopment of the Macquarie business retail site.- Website content management and optimisation. Worked with internal design and UX professionals to successfully produce wireframes and manage the design and development of content for multiple client-facing campaign pages.- Followed Macquarie’s tone of voice, print and digital guidelines, to plan and execute both digital assets and printed collateral to support cross-channel activity (including social, web, email, event and pop-up activations).- Collaborated with internal teams and agency staff to manage the development of Macquarie Group’s email templates. Worked with external agencies to design and test of both templates and style guide across the division.- Responsible for maintaining, benchmarking and optimising both personal and business websites for Macquarie Leasing, ensuring collateral was produced within tight deadlines.

Worked with external and internal business and divisional stakeholders to develop, refine and execute a broad range of digital marketing assets and campaigns, including eDM’s, online campaign pages, enquiry forms and online competitions. Key responsibilities included:- Implementing numerous online campaigns across different channels and audiences (B2B and B2C) within prescribed timelines and budgets.- Creating outbound HTML emails (Salesforce Marketing Cloud) and regularly optimised the email marketing plan.- Maintaining website content to ensure its accuracy.- Developing, integrating and optimising online finance application forms (using the Avoka Platform) - driving the conversion of traffic into actionable leads and opportunities.- Developing campaign pages aligned with the team’s Digital Campaign Calendar.- Planning, coordinating, and executing digital competitions (including the acquisition of state-based permits).

Coordinated multi-faceted digital marketing campaigns with a continued focus on driving performance & ROI. Responsible for all online channels that delivered online traffic to amfbowling.com.au (SEM, SEO, display advertising, eDM, social media and affiliate Marketing) and the associated briefing, planning, execution, optimising and reporting of these campaigns.- Scoping and executing the relaunch of AMF Roller loyalty program, providing communication and briefing documents for rollout activities as well as liaison with agencies and internal stakeholders;- Ownership and co-ordination of all content across Social Media channels (Brand & 45 Centre Pages). Key responsibility being to project management and execution of the ‘AMF Digital & Social Media Publishing Calendar’ ensuring that content is delivered effectively and on-time;- Initiated robust local area marketing and community engagement strategies through the activation of digital assets and partnerships - including digital sales and direct marketing channels;- Actively involved in briefing/designing/copywriting of communication aligned with campaign requirements and corporate guidelines - including in-centre marketing collateral, eDMs, promotional flyers and print advertising;- Provide reporting and analytical support (financial accounts, purchase order management and budgeting) to the General Manager of Sales & Marketing and Digital & Loyalty Marketing Manager;- Contact and facilitate contra arrangements with external stakeholders to ensure strong and timely promotions are offered to AMF Roller customer database.

- Generate promotional eDM’s to support the organisation’s strategic ‘calls to action.- Independently engage in positive working relationships with internal and external interested stakeholders.- Organised external network/information events to increase program awareness.- Communicated CSL’s wider product/program offerings to potential participants through tapping into existing and new networks.

- Working for clients such as Kinectic Marketing for well-known brands including Codral, K-Y and Johnson&Johnson.- Attended and participated in briefing sessions with multiple teams and agencies. - Prepared estimates and project schedules for the delivery of projects.- Conceptualisation and generation of original POS display unit designs.- Effective communication of designs utilising sketches/cad/written and verbal dialogue.- Timely delivery of requirements / meeting deadlines.