As the Head of Brand Marketing I'm focused on driving long-term brand strength through emotional and experiential connections with consumers and employees. I lead teams responsible for global brand strategy, advertising, creative development, social media, community engagement as well sponsorships, including Team USA / LA28.

Responsible for brand strategy and communications, as well as upper funnel advertising and ensuring proper translation across channels. Manage planning and execution of all national brand and product advertising campaigns, owned channels, safety videos, Sky magazine, social impact and values-led marketing, national sponsorships as well as partnership on B2B advertising campaigns.- Led development of and enterprise-wide communications roll out for company mission statement, as well as advertising to support the new mission.

Responsible for national brand creative and strategy, safety videos, national product marketing efforts, corporate social responsibility marketing, national brand partnerships as well as consulting on B2B advertising campaigns.

Delta Social MediaLed the 20 person team providing strategy, creative and analytics services to Delta Air Lines.Responsible for 190% increase in agency revenue within 12 months through organic growth.

FEMA (National Flood Insurance Program)

Lead for CPG client Church & Dwight on three category leading brands: First Response, Nair, Simply Saline

C21 Department StoreUnivision BNY MellonTRW AutomotiveEstée Lauder I began working on international clients BNY Mellon and TRW Automotive, as well as mission driven work with the National Women's Law Center. Within eight months, I was the lead account person for a regional department store, C21. During this time, I successfully "wrangled" the account (the agency's largest at the time) after a tumultuous period of high turnover in account management. I later successfully negotiated an increased retainer, as well an increase in agency profit from media fees.I was the lead account person on the new business win to launch Univision Deportes Network – a 24/7 sports channel part of the nation’s largest Spanish-language media conglomerate – expanding the agency’s portfolio to include work with the Hispanic audience. I was also the lead account person (mostly focusing on user experience, strategy and production) for an interactive platform with shoppable online tutorial videos for Estee Lauder.

I was responsible for contributing to the Division of Communication and Public Information’s outreach activities to enhance environmental awareness, participation in environmental activities, and support for UNEP by leading special events and environmental award programs organized by UNEP (Special Events Unit and Internet Unit).My responsibilities included: developing & executing strategies for the unit’s events, award ceremonies & campaigns, writing & editing content, developing frameworks & strategies for engagement with various audiences.During my time in this position, I managed the production of a public service announcement (PSA) video in support of the global UN campaign on climate change, Seal the Deal!. Aside from the overall project management, I contributed creatively to the scripting, talent selection and distribution efforts. I coordinated all aspects of the PSA’s online premier that led to an 18% increase in petition signatures in five days. I secured pro-bono placements for the video in 143 countries in five continents. I created content and managed the production of the PSA webpage within the campaign website (www.sealthedeal2009.org/psa).I assisted in organizing an event to announce Gisele Bundchen as a UNEP Goodwill Ambassador that led to more than 181 media placements in 16 countries.I also worked with internal and external partners in strategic planning and implementation of several other major UNEP events including: UNEP Sasakawa Prize award ceremony (Indonesia), Champions of the Earth award ceremony (Republic of Korea), and World Environment Day celebration (TBD). I contributed to revamping the WED selection criteria for host countries by creating a new questionnaire and guidelines. I managed the re-design of all Special Events websites including: UNEP Sasakawa Prize, WED 2010 and Champions of the Earth Awards. I managed the creation of the Goodwill Ambassadors site and contributed to framing the program's outreach platform.

Achievements: • Increased website visits by 98% through website redesign and content creation• Contributed to a 42% increase in game attendance through media outreach, e-blasts and website redesign• Helped managed relationships and contract execution with 45 sponsors• Managed a gameday staff of 40 people• Assisted in overseeing the grand opening of RE/MAX Greater Atlanta Stadium, as well as 74 events at the stadium. • Interacted cross-functionally with the ten different departments of the Atlanta Silverbacks to ensure PR efforts were achieved and maximizedResponsibilities: • Managed all public relations and media-related issues• Managed the redesign and content creation for the new Atlanta Silverbacks website• Spearheaded concept, design, production and distribution of all communications materials including two 96-page media guides• Assisted Director of Marketing with sponsorship execution and game day events