* Managed the production cycle of four monthly magazines, one quarterly, one weekly newspaper and additional supplements * Completed annual budget, mid-year reforecast monthly accrual reports for each title * Created annual manufacturing schedules for each publication * Supervised a Production Coordinator who trafficked advertising materials for these titles including annual performance review * Collaborated with three printing plants, advertisers, Sales, Editorial, Marketing, Art and Digital Services departments in order to produce each issue in the most timely and cost-effective manner * Laid out each issue based on ads sold and editorial requirements while maintaining the preferred ad/edit ratio and insert positions * Created bindery instructions for each issue, which include form breaks; any inserts/outserts, their position and appropriate distribution; ink; paper and other bindery requirements. * Preflighted advertising files to troubleshoot any issues; reviewed and approved digital proofs prior to printing of each issue

* Created and maintained print and digital ad lists for financial magazines and newspapers based on sold insertion orders * Trafficked all film and digital advertising materials to ensure that all are submitted on time and according to title specifications * Coordinated house ads with various departments including marketing, art and sales

* Created marketing collateral materials including the corporate media kit * Negotiated and purchased advertising space in trade magazines; worked with a graphic design agency to design print ad materials. * Executed research, strategy and budget analysis for exhibiting at industry trade shows * Managed trade show exhibits by updating booth display, training booth personnel, and overseeing all exhibit logistics * Established pre-show promotion and follow-up processes for prospective clients using direct mail, broadcast e-mail and fax efforts * Generated and qualified sales leads gathered at trade shows and through other marketing and advertising efforts