Heads the Marketing Department for the brand Converse.

Developed concepts for activation programs of Clients such as Globe Telecom, Universal Robina Corporation United Laboratories. Spearheaded the 1st Globe Kantabataan Festival (youth band song-writing competition), and Neozep Neovela Guess the Ending Promo. Oversaw implementation of media activation efforts (e.g. Pinoy Big Brother, Pinoy Dream Academy). Oversaw and managed daily client needs which include communications plan development and implementation; coordination with support groups; and monitoring to ensure requirements are met and completed. Accounts included Globe Prepaid and Postpaid, Globe Bizworks and Bayer Cropscience. A key team player in the launch of mobile phone service innovations (Share-a-Load, Call & Text Collect and G-Cash Load), nationwide tactical efforts (Globe Prepaid celebRATE and Libre Load) and tie-up promotions (Jollibee, McDonald’s, Nestle, etc.).

Heads the Marketing Department of Alfamart. Oversees marketing plans, communication materials, promotions and opening activities of the stores. Conceptualizes the in-store look and feel. Develops creative handle and copy requirements of communication materials. Supervises in the development of the store website. Handles leasing and other income initiatives