Successfully leading and growing a pioneer digital team that resulted in x3.5 annual revenue for the agency in 2 years. Starting from only MILO and now expanding the success to Maggi, Acti-V & Sabeco (and more to come...).I achieved this by: Developing effective 1st party data plan for data acquisition, progressive data profiling & activation through crafting impactful value exchange model.Being the main contact point for Digital Communication Solutions as the lead agency of the brand.Managing client relationship, growing and up-selling the agency business.Enhancing Integrated Brand Experience (Online to Offline) by develop integrated consumer engagement framework with disruptive creative tech solutions.Driving brand consideration by delivering impactful personalized content (DCO, Director Mix,...) with the use of consumer data (demographic, custom affinity & intent, in-market data,..).Inspire, train & lead a team of 2 Account Executives to deliver excellent day-to-day Digital solution services for the client.Key Accounts:1. Nestlé (MILO (local & global), Maggi & Acti-V)2. Bia Saigon

Key Account:1. Nestlé MILO: Project Lead of MILO ChampSquad App - A gamification effort with a vision towards creating an engaging, world-class fundamental movement skills coaching program that will reach millions of families, in their homes and their everyday lives, enabling parents help their kids to develop early love of sport.Digital Lead of MILO's Always On Platform, which include: - UX, UI.- Develop Content Plan to support SEO and enriching MILO website to become a true Sport Hub for moms & kids.- Website Performance Optimization with Personalized Customer Experience implemented.- Using analyzing & tracking tools (BrightEdge, Google Analytic, Session Cam) to manage and optimize on a daily basis.- Digital Producer for all MILO's SKU campaign (MILO Powder, UHT, Breakfast, Can RTD): Develop digital amplification plan with SEM & Micro-site production.2. Bia Saigon:Digital Lead of Bia Saigon's Always On Platform.Integrated Executioner of Bia Saigon Tet 2019 Campaign: Manage & Execute from ATL creative idea development, TVC & Print production to Digital & Social Amplification on owned channel. Manage external PR & Social KOL team to keep a consistent campaign message through all touch points.

Event Account & Project Management. Concept Plan development for Event specialize in technology integration (AR, VR, hologram performance,...)Key account: Suntory Pepsico, Dai-ichi, Under Amour, HCM city Ministry of Travel,...