My primary responsibility as the Partner Sales Consultant is to retain & grow business for Yelp by developing relationships with Agencies & 3rd parties focused on the SMB market. These Agencies partner with Yelp to resell and buy Yelp’s local products.Duties & Responsibilities include but not limited to: Establish a collaborative business relationship between Yelp and SMB (primarily local) agencies and their advertisers.Consistently deliver new partner-driven revenue every quarter, exceeding sales targets.Lead the partnership and deal-origination process, managing each step from strategy/planning, pipeline development, outreach, implementation, and ongoing growth.Create consultative sales presentations to demonstrate how Yelp’s advertising products can be leveraged to connect with consumers.Engage with agencies on an ongoing basis to foster relationships, validate advertisers needs and keep Yelp’s partnership top of mind.Work collaboratively with cross-functional teams to drive revenue growth with new customers.

Digital Strategy Consultant/Business Development/ New Revenue DevelopmentSelf-employed/Intermittent and full time contract assignmentsApril 2001 – Present Self-employed, contract assignments providing business development, sales, digital advertising and marketing services on project or contract basis that requires working closely with product teams, CEOs, COO’s, executive teams, start-ups and advertising/marketing departments. My services include digital and traditional media consulting, agency introductions, business development, revenue strategy, product/service development, overall revenue generation and marketing strategies within a start up, restart or reorganization environment.

Resident expert in all digital products offered by Hearst. I held several roles as the digital sales and marketing revenue manager. Successfully implemented best digital sales practices resulting in an increase in sales revenue from existing clients and new business. Monthly and quarterly forecasting, pacing and assisting in reaching revenue objectives and goals. Educate and develop a client focused understanding of all digital advertising products and services.My responsibilities included managing twelve media broadcast account executives and managers. Digital product and platform training, four legged sales calls, and collaboration with internal and external cross dependent departments. Developed vendors for digital visibility and product awareness.I have earned the globally recognized IAB Digital Media Sales Certification (DMSC).Responsible for all digital business development and sales activity with: • Two station affiliates, NBC/ABC broadcast market leader KSBW.com, web/mobile.• Hearst Core Audience, SSP, DSP, RTB, programmatic data management platform with first party audience data from all Hearst properties. • The Weather Channel digital platforms, Hearst Story Studio Content Marketing/ Native Advertising, Hearst AnyScreen OTT.

Independent Associate Publisher for two annual publications targeted to in-room travel market and luxury local market on the Monterey Peninsula. 
Contracted to: Develop advertising revenue streams and new revenue digital opportunities. Strategic consulting, including business plan & sales and digital strategy development. 
Developed a digital value proposition while managing all sales revenue development, with two direct reporting Sr. Account Reps.

Contracted to transition an established, 89 year old B2B International Cargo industry monthly print publication to a digital publication platform. Increased digital ad/sponsorship 100%. Responsible for maintaining and generation of new revenue, implementing digital revenue strategies, developing best practices and value propositions needed for proving while securing advertising, event and sponsorship revenue. Increased ad/sponsorship revenue while decreasing operational cost associated with a print publication. Negotiated successful business development partnerships, sponsor, and advertiser and vendor relationships onto a multi media digital platform while branding the digital B2B assets. Successfully monetized and implemented a revenue stream on all digital publication channels, including a daily Cargo Business News e-news wire, weekly, Cargo Business News tech wire, Cargo Business News digital monthly and 3 annual directories.

Responsible for highly integrated, strategic digital ad/sponsorship revenue development within the consumer media division with interfacing with cross functional teams and departments, including sales, engineering, business planning & digital sales strategy while advising and interfacing with sales, product, business development, engineering and advertising operations. Implemented and redesigned the rate card matrix structure, ad campaign metrics and analysis while keeping it SOX compliant, that resulted in more revenue opportunities for the advertising sales teams and management. Developed new and existing, deeper revenue relationships with external partners, ie. Home Depot, Bank of America, State Farm, among others and internal resources that increased the value propositions and revenue opportunities.

Start-Up Assignment: Created all facets of the digital/online sales cycle value proposition including prospecting, presenting, negotiating. Developed ownership of media offering and ad/sponsorship. planning insights, goals and strategies. Development of media kit collateral and new revenue generation channels and relationships. Developed and managed new revenue relationships with Nickelodeon MTVn's ad network which increased online inventory CPM value and usage by 50% resulting in ad/sponsor income over 100%. 
Established ongoing relationships that generated ad/sponsor revenue direct and in partnership with present contracted youth sports associations such as AYSO, ASA, PONY, USVA, etc.
 Developed best practices and guidelines for ad/sponsor operations including contracts, agreements, ad placement, creative ad design, ad serving (DART), email marketing and overall online ad operations for the network of several hundred sites.

Start up digital user generated content publications. Responsible for all sales advertising revenue and relationship development for Web 2.0, social network, user generated content for "JPG Magazine", a hybrid digital/print photo enthusiast publication and "Everywhere" a hybrid digital/print travel publication community platform within online/print channels. Increased advertising placement in print (300%) and online (sold out inventory). Ongoing duties include but not limited to managing rep firm, contractors, positioning and traffic growth. 
Ownership of all online and print advertising revenue channel growth. Developed ad strategy and sponsorship. Developed and identified client and agency contact database system. 
 Strategic relationship development, including business planning & sales strategy sponsorship development. Full sales and business development within a web 2.0 cycle ownership.

Responsible for development of “Point of Sale” Internet based advertising intergraded sales revenue programs using proprietary software and hardware devices at POS. Developed B2B relationships with key accounts, vendors and partners including American Express, Federated Department Stores, Virgin Mega Stores, Visa, HP Veri phone, and Bradlees. Reported directly to the COO on developing advertising business plans and revenue models for POS Media Services, R & D initiatives, CRM and ASP products for retail points of sale. Revenue generated from ad sponsorships and advertising programs with web platform services that enhanced POS customer experience and data collection for future data mining analytics. Interfaced with all departments and cross functional teams while managing a small, shared staff.

Responsible for all advertising sales, reporting to the COO and VP of Business Development. Created the Voice User Interface advertising and marketing revenue model. Designed advertising and marketing strategy. Created revenue projections based on several revenue models. Product marketing team leader on new product/revenue development. Responsible for gathering analysis and research of competitive companies. Hired and trained sales staff including outside rep firms, vendors and contractors. Overall responsibility and resource for all advertising sales, sponsorship and partnership related information and revenue forecasts. In-house lead for introduction of services, products and ad models to advertising agencies and direct to clients showing present and future revenue growth possibilities.

Regional Sales Manager for 14-16 multi topic web properties. Opened one of the first online/new media rep firms in the US.

Revenue generation strategist and sales development team member with one ofthe nation's first major newspaper digital sites, SF GATE.com.