Implement and launch new Branding Program for 2,800+ products spanning 19 corporate store brands for Longs Drug Stores Corporate Office. Manage and facilitate Intellectual Property (IP) information for 19 brands including class categories for Registration and Trademarking. Proof and finalize all package designs to ensure brand consistency. Maintain digital design files and product packaging inventory database. Ensure accurate California EPA registration and reporting for all pesticide products.

Manage and develop business product collateral and company web content for business with sales force of 60,000 independent agents while complying with strict state insurance guidelines and regulations. Manage budgets, design, content development, editing, print production & warehousing of collateral material & web content. Maintain on-line supply chain ordering and availability of custom collateral material. Maintain GE Branding and Identity Standards for business.

Develop strategic annual advertising campaigns and secure ad space in nationwide, local and industry publications. Manage relationship with external advertising agency, writers and designers. Manage national tradeshow appearances for Commercial Finance business development opportunities. Develop, manage and maintain business marketing collateral materials, sales and marketing toolkit, presentations for internal and external business use and on-boarding materials for new associates. Digitization of vendor processes for cost savings and service expedition. Supply intranet content and design for Commercial Finance Marketing Communications site. Manage Direct Mail Marketing Campaigns by providing project management and art direction. Maintain GE Branding and Identity Standards for business.

Novartis integration team member supporting change management during buyout of the Biopharmaceutical Operations center for the Betaseron Manufacturing and Supply Center to Bayer Healthcare. Co-develop and deliver Novartis integration communications plan with Bayer HealthCare. Deliver employee communications plans utilizing a variety of vehicles including intranet content, presentations, newsletters, organizational messages, town hall-style meetings and internal sources. Build employee awareness, enthusiasm and commitment to US mission, vision, values, goals, business priorities and key messages. Develop employee satisfaction measures, including surveys, to drive effective solicitation and response to employee feedback. Interact with all internal departments and levels of management. Collaborate with Basel, Switzerland HQ team to upgrade and maintain TechOps BPO US intranet. Write articles and content of interest for newsletters, announcements and intranet.

Analyze and respond to client Requests for Proposals (RFPs), Requests for Qualifications (RFQs) and Requests for Information (RFIs). Assist and participate in large state and federal proposal development efforts through graphics, data calls, writing and editing. Develop and create project descriptions, resumes, presentations, and marketing material. Obtain and verify professional and safety certifications, licensing and bonding necessary for business pursuits. Maintain client, proposal and project information in proprietary customer relationship management (CRM) tools.

Develop, manage and implement communications plan to align with Bayer Healthcare Betaseron Manufacturing and Supply Center business needs. Manage and deliver site programs with internal clients / customers. Manage and support internal and external site communications needs. Promote company and manufacturing site in the community through community relations, volunteer and community service programs. Manage electronic communications at site level with stories of interest and departmental intranet.