Orchestrating marketing technology, digital channels, data and creative to drive demand generation and sales opportunities in support of corporate revenue goals.

I serve on the board and manage digital marketing for BMAKC, Kansas City's Business-to-Business marketing association.

I led digital marketing for Datapipe's North American, European and Asian markets, including: • Digital strategy and execution• Datapipe online presence• Online demand generation• Marketing automation and lead nurturing• Marketing technology integrations

I led digital marketing strategy and execution at Datapipe, focusing on:• Driving online demand generation through Search, Display, Email and other mediums.• Acquiring and integrating marketing and sales technology to improve processes and results.• Building a unified Marketing and Sales lead funnel and data model.• Optimizing user experience and conversion on websites and landing pages.• Managing marketing operations, technology and digital execution for a global team.Key accomplishments:• Built global digital marketing programs spanning North America, United Kingdom and Asia.• Aligned Marketing and Sales in shared processes for generating, nurturing and tracking leads.• Empowered executives with real-time Sales and Marketing dashboards.• Led website SEO improvements, increasing organic search visits by more than 160%.• Increasing digital advertising conversions by 60%, while decreasing cost-per-conversion by 20%.

Prior to our acquisition by Datapipe, I helped Layered Tech move into the next generation of online marketing and lead generation (inbound marketing, strategic PPC investments, and conversion optimization).Key Accomplishments:• Guided Layered Tech through upgrades to brand, messaging, online presence, and digital marketing technology stack.• Established marketing strategies and executed digital components (SEO, PPC, Social Media and Content Marketing) to generate qualified leads.• Built web and conversion analytics and report insights for executive team.• Created and managed content on web, social media, and email campaigns.• Interim Salesforce.com administrator.

After moving to a management role at Pioneer Services, I shifted my focus to improving our online marketing platforms, processes and internal resources to drive future growth. Key accomplishments include:• Managed internal and external resources in developing a new website, site architecture, CMS, mobile site, blog and landing page system. This site (www.PioneerMilitaryLoans.com) has rightfully won a bevy of awards.• Oversaw strategic changes to PPC campaigns that improved reporting and automation.• Conducted deep keyword and competitive research to develop SEO strategy, optimized site architecture and technical SEO improvements.• Led user experience improvements to online application and collection processes. • Improved bench strength and skill level of marketing team through training and talent acquisition.

As the Online Marketing Strategist, I generated awareness and new customers through online advertising, SEO and affiliate marketing, while improving online user experience and conversion.During the time before being promoted to Online Marketing Manager, I:• Took over management of Pioneer's paid search and display campaigns on Google, Bing and Facebook.• Audited Pioneer’s current online presence, presented findings and recommendations, gained buy in from executives, and initiated strategy for growing online revenues.• Led adjustments to the architecture of PPC accounts to improve reporting and facilitate tighter bid management for local and mobile campaigns.• Developed highly-targeted interest, demographic, and geo-targeted marketing campaigns on Facebook.• Worked directly with IT infrastructure to make SEO and usability improvements to website and mobile site, dramatically improving user engagement.

My everyday life at NextPage (formerly Mail Print) involved a steady mix of targeted direct marketing (planning, development and copywriting) and online marketing (Search Engine Optimization, Pay Per Click advertising, and content marketing).Among my key achievements at Mail Print:• Developed and managed corporate websites (www.MailPrint.com and www.EngagementSystems.com).• Dramatically increased keyword rankings, online traffic and leads through on-page and off-page SEO.• Created and optimized B2B lead generation campaigns on Google, Yahoo, LinkedIn, and Facebook.• Launched and managed company blog (blog.mailprint.com); increased total traffic by 360% and search traffic by 1,600% in one year.• Developed multi-touch lead nurturing campaigns including mail, email, videos, whitepapers and PURLs. • Integrated Salesforce.com CRM online lead capture with websites to drive leads directly into sales cues and lead nurturing campaigns.

• Led strategic brand development and copywriting for B2B and B2C clients.• Created marketing plans and materials for multi-touch mail, email and web campaigns.• Wrote whitepapers, articles, brochures, videos, webinars and other marketing and sales materials.

I interned at the Houston Herald between semesters, covering local news, writing feature articles, copy editing, performing layout design, and helping digitize the newspaper's archives. Received Missouri Press Association award for feature series written during internship.