Responsibility Improving inbound leads and nurture them for better conversion across digital channels. Plan and execute social campaigns across LinkedIn, Facebook, Twitter, Quora and Reddit to support multiple business and product lines Creating targeted campaigns to achieve monthly signup and lead targets for each product line - across regions Draw meaningful insights from campaign data and identify potential opportunities for improving campaign ROI (key metrics – CPL, CTR, Form Fills) Manage third party listings and company profiles across business directories Manage CRM for campaigns and lead tracking Support and co-work with team members on digital marketing initiatives including SEO, webpage development, and short form content development