Diane Threatt Eckel Email and Phone Number

• Quantitative and qualitative research project management, including survey / discussion guide design and development, contracting with vendors, overseeing fieldwork, qualitative and quantitative analysis (including interpreting results of advanced statistical analyses like conjoint, DCM, MaxDiff, etc.), reporting, and client workshops• Design and create custom client reports that uncover key insights to drive business growth and connect the business and the consumer, going beyond the numbers to find the "so what?"• Manage projects in various industries including healthcare devices, pharma, consumer products, and technology, as well as fieldwork locations across Asia, Australia, Europe, and North America• Maintain and grow client relationships• Develop internal processes related to training, hiring, and other agency needs• Currently lead a group of 4, directly managing 2

Purchased designed a mobile app, Shopalong, that allowed our clients to view real-time capture of consumer purchase and behavior data. We delivered powerful insights related to shoppers' planned and actual behavior, enlightening the purchase path for our clients' target markets.As Account Executive, I managed research projects from start to finish, managed milestones, and designed processes to make the workflow as efficient as possible. I was also Purchased's liaison to Microsoft, overseeing Microsoft research projects in 35+ countries. Research projects targeted both Students and General Consumers, and in FY2013 drove over 1.5 million demonstrations of Windows and Windows 8 on computers, tablets, and phones.

Responsible for guiding junior colleagues, data management, analysis development, and routine client interactions.We provided research-based consultancy to help marketers successfully manage their brands, optimize the return on their media and communications investments, and create value for their businesses, employees and shareholders.