Managed a 45,000-person, $6.7 million dollar Guild membership program. This included all retention, acquisition, upgrade, cross-sell and customer service activities. Set strategy to surpass revenue objectives within expense budget, wrote copy, oversaw creative process and managed list work and mailings. Directed extensive direct response program involving mail, print, telemarketing and e-marketing channels. Also responsible for $1.5 million dollar, broad-based fundraising program. Extensive data analysis and CRM experience using Tessitura. Increased membership program revenue nearly 30%.

Built and managed a direct marketing department responsible for all direct response activities of core test prep business, including database management. This centralized lead generation and conversion programs using direct mail, email and print. Established analytical standards, reporting systems and schedules. Overall, managed 75 unique direct mail programs annually, from strategy and creative to execution and analysis. Also initiated marketing programs with American Express and The Wall Street Journal and launched a list rental business. Oversaw and mentored three staff members.