Use 10+ years experience in integrated marketing communications to help cross-functional teams put great ideas into action.

• Provided communications and research support to diverse group including economic development, public affairs, community relations and recruitment, sales & services groups.• Supported economic development efforts resulting in new jobs and investment in communities throughout the company’s service territory and additional revenue for the company.• Managed marketing plan and budget achieving 3-5% savings annually. • Marketed company service territory, programs and services to… Show more • Provided communications and research support to diverse group including economic development, public affairs, community relations and recruitment, sales & services groups.• Supported economic development efforts resulting in new jobs and investment in communities throughout the company’s service territory and additional revenue for the company.• Managed marketing plan and budget achieving 3-5% savings annually. • Marketed company service territory, programs and services to location advisors and prospective companies in partnership with economic development partners. • Customized marketing materials used in RFPs requested by prospective companies and consultants.• Oversaw economic development advertising in collaboration with in-house media group that built brand and promoted advantages of service territory in the Carolinas and Florida.• Led redesign of award-winning newsletter sent to 1,500+ location advisors and business partners; participated in online newsletter editorial team sent monthly to 10,000 small business customers. • Co-led team that redesigned company economic development website; co-led development of department Intranet site in SharePoint. Served as SharePoint administrator. Show less

• Supported director and business development executives in the Carolinas and Florida in recruiting large industrial and commercial companies to the service territory. • Coordinated educational seminars, conferences and networking events delivered to county and state business partners and site selection consultants. • Directed production of economic development newsletter and marketing collateral designed to promote advantages of service territory to prospective companies.… Show more • Supported director and business development executives in the Carolinas and Florida in recruiting large industrial and commercial companies to the service territory. • Coordinated educational seminars, conferences and networking events delivered to county and state business partners and site selection consultants. • Directed production of economic development newsletter and marketing collateral designed to promote advantages of service territory to prospective companies. • Managed economic development website and promoted industrial properties via email marketing and online property listing database. • Teamed with corporate communications to create awareness of business recruitment successes utilizing employee newsletter and Intranet; drafted external news releases. Show less

• Provided marketing support to the industrial recruitment function of the company.• Directed development and content for department’s first economic development newsletter; co-led production of marketing and direct mail collateral.• Used content management tool to maintain website and tracked activity via Webtrends. • Coordinated successful educational seminars and networking events in the Carolinas.• Tracked leads and follow up from trade show events and call missions.

• Supported corporate community relations director with administration of community relations programs, corporate contributions and special events. • Served as program administrator for the Merit Awards and Habitat for Humanity programs.