Non executive Director at multi national business based in Macau.Opened on line platform UK HK and store in Macau.

Led the sales and marketing strategy and initiatives of this leading brand from 2010, maintaining market share and growth through fluctuating conditions. Established connections with major UK and International retailers, wholesalers and distributors as well as ensuring success at showroom collection previews and secured target achievement ahead of budget and schedule.Successfully drive seasonal pricing strategy, working with designers and production to exceed customer expectation… Show more Led the sales and marketing strategy and initiatives of this leading brand from 2010, maintaining market share and growth through fluctuating conditions. Established connections with major UK and International retailers, wholesalers and distributors as well as ensuring success at showroom collection previews and secured target achievement ahead of budget and schedule.Successfully drive seasonal pricing strategy, working with designers and production to exceed customer expectation, deliver on trend and achieve both mark-up and margin percentages resulting in above average YOY growth against all lines and collections.Retained customer confidence and team loyalty following takeover by Sports Direct Plc in 2012, achieving growth across the wholesale market and directing the brand into new territories and markets. Show less

Approached to undertake the start up operations of this new label to fulfil a gap in the WDT Group brand, a complete fashion label including tailoring, casual, denim and accessories, initially for menswear with the introduction of Ladieswear in 2000. Successfully developed a new label into a globally recognised name with an annual turnover exceeding £18m. Established award winning teams, internal processes and procedures, sales and marketing drives through to developing key accounts… Show more Approached to undertake the start up operations of this new label to fulfil a gap in the WDT Group brand, a complete fashion label including tailoring, casual, denim and accessories, initially for menswear with the introduction of Ladieswear in 2000. Successfully developed a new label into a globally recognised name with an annual turnover exceeding £18m. Established award winning teams, internal processes and procedures, sales and marketing drives through to developing key accounts with leading fashion corporate including Brown Thomas, Selfridges, John Lewis and Harrods with strong relationships with support suppliers including Fallon, one of the top 100 global advertising agencies who pioneered the early marketing of the brand.Communicated closely with the board of directors with driving the brands identity, strategic development and collection design, production and pricing. Delivered winning pitches to buyers and presented influential collections through key showrooms throughout the UK and Ireland. Personally managed International agents and representatives through to securing a heightened profile with the top fashion shows and events including London’s 40 Degrees, Berlin’s Bread and Butter, Paris Sehm and Italy’s Pitti Immagine Uomo.Enjoyed a very successful and brand focused 14 year tenure, spearheading a global brand from inception and returning against investment year on year, exceeding all expectations and developing lifelong contacts within the apparel and fashion field. Show less

Initially appointed to the WDT Group as Sales Representative with Sonneti Casuals, developed career to level of Sales Manager with responsibility for brand, profile and wholesale business developmentPrior to this I held a very successful early career with Woodhouse as a Retail Sales Executive, learning the trade and working with some highly influential and successful managers.