With $28.5m raised to date, Polar is an All-in-One Data Platform that uses first-party data to unlock growth for digital-native brands.As of November 2024, we power 3,715 future retail giants in 45 countries, including The Frankie Shop, ARMRA Colostrum, Albion Fit, The Feed, Joseph Joseph, Manière De Voir, CRAFTD London, Isabel Marant, Nutrimuscle, Teeshoppen, Polène, Sneakerbaas, Volcom, Quad Lock, and AYBL.

Started leading Growth Marketing team. Evolved leading cross-functional 10 people Data, Design and Engineering team to grow guest retention.Focus:• Ad-tech: Develop algorithms and software to develop, measure, and optimize paid user acquisition efforts (Budget $2M/mo).• Referrals and Retention: Develop and execute automated lifecycle marketing strategies. Ship product experience to maximize guests experience and LTV.• Supply: Build data-science models to understand Supply & Demand dynamics by markets to maximize revenues.Main achievements:• Led the revamp of the Referral program: devised product strategy to increase discoverability, share-ability & conversion. Increased program impact by 300%, making it a $1M+/mo revenue channel.• Automated Paid Acquisition Management across main channels ($25M yearly managed through in-house software)• Revamped Favorites Product experience increasing booking impact by 400% • Automated abandonment notifications across engagement channels, leading to an overall 3% increase in booking rate

Main Achievements:• Identified and scaled OTAs to one of the biggest channels ($500k+/mo spend) thanks to programmatic bidding• Developed predictive activation models, to optimize ad-spend for projected CAC in real-time

Strategic and financial advisory for major CAC40 players in various sectors (Business services, Technologies, Airlines, Natural Gas, etc.).

Developed and grew a profitable online service for event marketing in London Mayfair clubs, during gap-year. Product/Marketing head of a 5 employees structure.

Raised funds, built and launched a Bed&Breakfast in the Philippines as part of a team of 6 students, with N.G.O. Gawad Kalinga during summer 2013.