• Partnering with the Product team to develop the UX, brand identity, and messaging for a new ticket type• Strategist and writer overhauling Customer Support Center content, using content designprinciples and accessible instructional design to organize, rewrite, and reimagine the architecture ofhundreds of short-form customer queries• Conducting optimization experiments using A/B testing and performance tracking to improveholistic customer understanding of the product

• Senior consultant and content strategist assisting organizational leaders and Heads of Marketing as they navigate content development in a post-generative AI landscape• Developed content engine and marketing frameworks and long-term content roadmaps for several clients ranging from early-stage B2B SaaS companies to globally renowned nonprofit thinktanks• Partnered with org leaders and SMEs to develop editorial strategy, brand voice cohesion across channels, systems for data analysis and performance tracking, and A/B testing and user feedback loops to continual optimization of messaging to the ICP• Developed a range of assets, including landing pages, product microcopy, editorial calendars, 90-day content strategy maps, keyword targeting, value proposition creation, company taglines, conference and major event copy, and more

• Content strategist and senior copywriter for high-growth go-to-market B2B SaaS company• Brand-building initiatives include the creation of a content handbook and company tone of voice• Build the content engine by acting as lead writer and editor for the company blog and weeklynewsletter• Write and edit long-form thought leadership articles for distribution among top publications in thego-to-market and product spaces

• Partnered as a strategic leader on a team charged with reimagining the organization’s blog:• Developed an editorial calendar that targeted for existing and future audiences • Created a new type of post focused on SEO and evergreen topics in Product and Growth• Acted as ghostwriter for 37% of new blog content, which drove 47% of engagement• Performed analysis showing that new content drove 400% visitor increase in the first month• Worked cross-functionally across Content and Marketing teams to conceive and create a variety of essential assets including Reforge’s content handbook, style guide, tone of voice norms, mission statement, glossary, value proposition, key taglines, key ad messaging, and more• Drove a companywide overhaul of the titling taxonomy; Led a day-long workshop guiding peers and junior colleagues toward an agreed upon set of norms and rules surrounding nomenclature• Mentored junior colleagues and acted as a cross-functional onboarding partner to new hires• Distilled highly technical, often dry concepts in Data, Product, and Growth to develop engaging outputs, including courses, case studies, presentation decks, video scripts, frameworks, etc.• Collaborated with Product as the Lead UX Writer for two new flagship product initiatives• Launched instructional outputs include long-form cohort-based courses, case studies, presentation decks, interactive projects, frameworks, summaries, and moreTools: Asana, Figma, Canva, Slack, Squarespace, Optinmonster, Metabase, Amplitude

• Worked primarily as a campaign manager dedicated to retaining users and driving subscriptions; • Liaised with the Product team to develop a new subscription tier, Grindr Gold; assisted with feature development, UX writing, user onboarding, price-testing, and the global product launch• Created in-app messaging campaign strategy that prompted the second highest conversion-to-paid spike in the company’s history; reported on growth strategy at the companywide All Hands• Collaborated with marketing to shoot in-app video series that helped shape new brand direction• Acted as the primary app store optimization liaison for iOS and Android• Managed a team of four, created training materials, and served as an onboarding mentorTools include: App Store Connect, Google Play, Braze, Fabric, Phabricator, Superset, Jira/Confluence, Slack, Asana, SQL

• Partnered with Communications functions at Fortune 50 organizations to drive company culture and alignment through organizational design, key messaging, and change management strategies• Developed a “Mission, Vision, and Values” workshop and deck presentation for Bristol Myers Squibb• Created a three-day leadership and growth workshop for DuPont’s Communications team• Partnered with SoCal Gas to create a far-reaching mixed media “Flex Alert” campaign for Southern California to encourage reduced energy use, inclusive of live events, radio ads, and digital outreach • Helped the World Surf League create a roadmap for brand awareness and expansion in the U.S.• Assisted the Wells Fargo Communications team on key messaging for the Office of the Executive• Drafted an RFP pitch deck for Fortune 50 healthcare client and served as presentation editorClients - World Surf League, SoCal Gas, Bristol Myers Squibb, Wells Fargo, Anthem, and moreTools: Brandwatch, Google Analytics, Qualtrics, Bitly, Airtable, Slack, MS Suite, Adobe Suite, WordPress

•Designed and taught four-genre introductory creative writing course to first-year college students

Fall 2009-Spring 2010: Tutored undergraduate and graduate students one-on-one on their academic essays. COURSES TAUGHT: Spring 2013 English 208: World Literature II, Enlightenment to Present Day Spring 2011 English 200: Introduction to Creative Writing, Four Genres Spring 2011 English 102: Composition and Argument Fall 2010 English 101: Introduction to Composition (2 sections)ALABAMA PRISON ARTS AND EDUCATION PROJECT, BIBB COUNTY CORRECTIONAL: Fall 2012 Contemporary LiteratureUNIVERSITY OF ALABAMA, NEW ZEALAND STUDY ABROAD: Summer 2012 English 208: World Literature II, Enlightenment to Present Day

Executive Assistant (one year fellowship)• Reported to the Director of the Creative Writing Program• Answered program queries by phone and email. • Updated information on faculty and events on English Department website. • Managed expense reports and organized all event receipts. Major Projects: Bankhead Visiting Writers Series• Planned and coordinated six separate community-wide author events with up to 300 attendees, including venue procurement, catering, sound/lighting and mass publicity. Prospective Students’ Weekend• Organized program-wide three-day recruitment event for accepted students

Worked as the Fiction Editor for the literary magazine, the Black Warrior Review as part of a one-year fellowship at the University of Alabama.