Initiated Independent Product Studio "TToTT" (Think Thoroughly or Tinker Through)First Project: "Luka and Me"- A pair of smart sneakers equipped with advanced technology.- Monitors walking, standing, and sitting postures in real-time.- Provides posture reminders, data analysis, functionality, and stretching exercises.- Helps users develop good posture habits and promotes daily health.Innovations:- Introduced flexible pressure sensors.- Developed a proprietary multi-sensor algorithm to detect various poor postures and track multiple posture metrics.- Incorporated GPT for health analysis and customer consultation.Second Product:- An AI language learning product based on GPT, currently in development.

Geometry Technology specializes in home health monitoring, having developed maybe the world's first smart toilet for urine analysis and operating the consumer brand "SYNSOL."SYNSOL leverages advanced bio-detection technology to achieve fully automated, rapid, and precise health monitoring in bathroom environments. It offers personalized health tracking, risk alerts, and precise interventions.My Role:1. Built and led an efficient marketing team, completing brand incubation from scratch, and establishing comprehensive B2C and B2B marketing systems to ensure precise execution of market strategies.2. Developed and implemented comprehensive marketing plans, utilizing innovative marketing techniques and effective resource integration to facilitate product go-to-market success and continuously enhance brand influence and market performance.3. Conducted extensive market research, deeply analyzing consumer, competitors, and related industries to guide marketing optimization and product iteration, while developing solutions for the elderly care, fitness, and real estate industries.4. Formed a cross-departmental medical committee aimed at enhancing product application value by establishing an evaluation system and review process encompassing health indicators, detection technology, and product value assessment, promoting the development of new dry chemistry, chromatography, and electrochemical indicators.

Brand Communication for "Alienergy" by Genki Forest.1. Partnered with Tmall for the exclusive "Tmall Burning Winter" strategic collaboration, successfully creating a high-profile, immersive, and effective integrated marketing campaign.2. Planned and executed Shanghai's top New Year's Eve event, the "Alienergy TX Huaihai 'Magic Cube Mansion' New Year Party."

Following the acquisition of our startup by Alibaba, I joined the sports division within the Digital Media and Entertainment group. Ali Sports focuses on providing sports services and engaging with sports enthusiasts, covering various businesses such as online platforms, events, new retail fitness, and venue digitization.My Role:1. E-commerce Marketing: As an industry operator, I deeply participated in multiple Tmall S-level promotions and initiated several A/B+ level promotions. I conducted integrated marketing campaigns, focusing on user and merchant participation, conversion rates, and revenue.2. Brand Marketing: Collaborated with key brands within the Alibaba ecosystem and external brands/IPs for integrated and content marketing to enhance the Ali Sports brand and related businesses. Key metrics included communication impact and user growth, with a focus on innovative marketing methods like short videos, live streaming, gamification, and pop-up stores in the sports domain.

We are the Developers of "Ledongli", a winner of the Apple App Store's Annual Best Award. We are a lean startup with a team background in Silicon Valley, BAT, and investment banking.As a light exercise app focused on a healthy lifestyle, Ledongli provides exercise monitoring, interactive fitness content and paid services, and was once pre-installed and displayed on iPhones in Apple's official retail stores in China.Before being acquired by Alibaba, Ledongli had over 55 million users, nearly 10 million monthly active users, and an annual revenue of around 30 million RMB, making it a leading product in its field.My Role:1. Participated in the formulation and implementation of company strategy.2. Led marketing and promotion of products and services.3. Developed and maintained strategic partnerships.4. Managed brand building and communication.5. Monetized traffic.

BOC International is a major cross-border investment bank under the Bank of China Group. I worked in the Investment Banking Department's TMT group.My Role:1. Conducted research on the cultural and media industry, writing internal research reports.2. Assisted the team in project acquisition.3. Participated in projects execution.

My first job.My Role:1. Payment product development and promotion.2. Coordination across branches and different business lines.3. Expansion of merchant networks for payment services.