Liderei a equipe de analytics responsável por automatizar e analisar dados de clientes no Brasil e EUA, gerenciando a alocação, desenvolvimento e garantindo os mais altos padrões nas entregas. Conduzi projetos para Salesforce e Workday, trazendo uma visão estratégica para dados e revisando processos operacionais para maior eficiência. Reportando ao VP de Analytics no Reino Unido, contribuí para o crescimento de oportunidades e fortalecimento de parcerias.Gerenciei o projeto Allos, focado no desenvolvimento de uma Customer Data Platform (CDP) que integrou dados offline e digitais. Isso melhorou a coleta de dados, unificou estratégias para agências parceiras e garantiu segmentação de audiência precisa.Liderei a equipe de dados da Sanofi, gerenciando operações de E-commerce para Consumer Health Care (CHC), em parceria com varejistas. Inovando na visualização de conversões com parceiros Meta, alcançamos aumento de 7,4x na receita no primeiro ano e redução de 53% no CPA. Também supervisionei campanhas como "Deixe a Dor com a Gente" (Dorflex), ampliando estratégias de influenciadores e implementando GeoLift e Marketing Mix Modeling (MMM). Implementei a Atribuição Baseada em Dados (DDA), proporcionando uma análise mais precisa dos canais na jornada do usuário.Atuei em vendas técnicas, participando de apresentações comerciais, estruturação de equipe e entrega de resultados, gerando novas oportunidades de negócios e parcerias.

Clients: Porto Seguro Auto, Porto Seguro Cartões, Shell Lubs e Pernambucanas.Responsible for automatizing Porto Seguro's marketing digital data, which contributed to more strategic participation of the data analytics team and drove more agility to data consumption, reducing the lack of accuracy of the information, and gaining 20% of free time, used to improve media strategy, business improvements and competitors analysis;A very close partnership with the Media team in developing new strategies and presentations to clients, with daily monitoring of the performance of campaigns, enabling faster action and better use of budgets to achieve goals.

Clients: Claro Móvel, Embratel e UnicefData analysis and development of presentations for the board of Claro and Embratel and the structuring of monthly reports;Creation of performance dashboards;Responsible for analyzing competitors and mapping their actions, looking for fast-pacing decision-making.

Responsible for analyzing performance KPIs and developing strategies to improve Raízen – Shell's Digital Marketing actions.In charge of keeping data quality and the maintenance of performance dashboards.Analysis and updates of indicators on corporate websites and generation of reports for the trade-marketing area.

Responsible for identifying potential customers and generating new sales opportunities for analytical solutions.Management and support to service partners, approvals of differentiated technical and commercial conditions and development and presentation of sales campaigns.

Development of the marketing plan with actions in digital and offline media; analysis of results and budget management;Support to the Porto Seguro branch for marketing initiatives and events; approval of communication layouts, promotional materials, and product manuals.Extraction and analysis of price reports, that built support contents to the sales team, which address our main differences facing competitors;Development of cross-selling actions, shared with the sales team, since implementations of strategy, and follow-up of results;Analysis and control of monthly sales performance of KPIs, participation of competitors, the evolution of monthly income sales performance, and renew index.

Responsible for analyzing and developing the innovation area and receiving suggestions from the broker channel and employees, which encouraged the improvement of processes, coverage, and creation of new products and services;Development and launch of Porto Seguro Residência Premium which growth 80% the number of new contracts, increase by 16% average revenue and contributed to a 12% of renewal rate rise;The lead of the activities segmentation projects of Porto Empresa, which contributed to the 13% growth in the activities of Gyms, Pet Shops, and Veterinary Clinics.