Daniel Capeto

Daniel Capeto Email and Phone Number

Masters Of Business In Sport Leadership And Management | Marketing Manager At Jequiti Cosméticos @ Jequiti Cosméticos

Daniel Capeto's Contact Details

Daniel Capeto personal email

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Daniel Capeto's Current Company Details

Jequiti Cosméticos

Masters Of Business In Sport Leadership And Management | Marketing Manager At Jequiti Cosméticos

Daniel Capeto Work Experience Details

  • Marketing & Communication Manager
    Jequiti Cosméticos ['Apr 2023', 'Present']
    São Paulo, Brazil
    Category Management (Fragrance): annual category strategic plan, pricing strategy, product innovation pipeline, P&L management, cost reduction initiatives, product mix optimization, inventory control and budget management.• Communication: establish key metrics to measure comm effectiveness for all channels, develop annual brand/category content plan (multichannel), coordinate product launch, seasonal campaigns and brand activations in partner with AD agencies, develop PR strategy plan, develop influence marketing annual plan.• Strategic dates: develop marketing and communication strategy for all seasonal events (Mother’s Day, father’s day, black Friday, Christmas), including sales productivity framework development, short-life portfolio strategy definition, and brand/product campaigns coordination.• Other roles: negotiate and manage celebrities licensing contracts and redesign sales force e-commerce website.
  • Marketing & Events Coordinator
    Athletics New Zealand ['Jul 2020', 'May 2023']
    Auckland, Nova Zelândia
    • Led and executed institutional campaigns focused on driving up participation numbers in Athletics across New Zealand with the support of clubs, city councils and Sport New Zealand.• Coordinated event communication campaigns aimed at attracting athletes, spectators and sponsors + budget control.• Developed the events’ content plan across Athletics NZ digital channels, including graphic and motion asset creation for social posts, ad-mats, social banners, video editing, behind-the-scenes footage, teasers, trailer and reels.• Provided operational and communication support around sponsors activations on athletics events, such as once-in-a-lifetime experiences, virtual contests, and customer celebrations to drive brand engagement/• Developed event reports for the main events with key metrics (e.g., attendees, viewership, social media reach) in alignment with Athletics NZ business KPIs.• Developed and implemented organic content on Athletics NZ digital channels, including planning the social media strategy and annual content calendar.• Set-up and distributed weekly (Weekly Round Up) and bi-weekly (Athletics In Action) EDMs to athletes, coaches, clubs and supporters.
  • Digital Marketing Coordinator - Local Scope
    Unilever ['Jul 2019', 'Feb 2020']
    São Paulo E Região, Brasil
    • Defined they key brand experience pillars in digital (enable, inspire, and empower).• Platforms: defined the roles and strategy of all OMO’s digital touch points (Website, Facebook, Instagram, Twitter and Youtube).• Organic content: co-created the brand persona, content pillars and editorial calendar to guide partner (agencies) on content creation. • Influencer Marketing: developed a pipeline of brand content creators, through a brand relationship plan and content production calendar.• Personal Relations: redefined the PR agency scope to reflect the digital strategy and leverage brand/content engagement.• Website: redesigned the brand website to reflect the new strategy with the support of key partners and areas (Consumer Insights, Google, Ad agency, Facebook).• Coordinated the brand purpose and repositioning campaign, partnering with OMO’s advertising agency and key digital partners (Google, Facebook, Instagram, Youpix)
  • Brand Development Marketing Coordinator - Latam Regional Scope
    Unilever ['Sep 2017', 'Jul 2019']
    São Paulo, São Paulo, Brazil
    Regional OMO brand developer in the Home Care category:• Developed the product pipeline strategy of Washing Additives for Latin America.• Led OMO’s laundry liquid relaunch project, targeted for Central America, Colombia and Ecuador.• Led OMO’s new variant detergent innovation project, targeted for Brazil’s Northeast region.• Coordinated the washing additive’s future portfolio development in partner with local teams.• Adapted global brand communication campaigns in partner with advertising agencies and local teams.• Budget keeper for all home care categories, reporting to the senior-level global finance team.• Regularly present OMO’s Latin America market analysis to the brand senior stakeholders.
  • Senior Marketing Coordinator
    General Mills ['Aug 2014', 'Sep 2017']
    São Paulo E Região, Brasil
    Popcorn category marketing coordinator (15% of company total volume and 14% of net sales):• Responsible for the category’s Profits & Losses management in partner with the finance team.• Led the category’s renovation and innovation projects for Brazil, managing multifunctional areas.• Responsible for the digital platforms strategy development of all company brands aligned with the Global priorities, besides enforcing the relationship with the main digital media vehicles (Google, Facebook, YouTube, Instagram).• Coordinated the category’s future portfolio strategy development for Brazil, in partner with brand manager.• Coordinated brand communication campaigns full process, in partner with agencies and media vehicles.• Developed the digital strategy framework for company’s brands, in partner with brand managers.• Collaborated with consumer research development in order to test product concepts, campaigns, trends.• Regularly analyse and diagnose category’s performance, reporting to senior marketing directors.
  • Marketing Manager
    Grupo Abril ['Dec 2013', 'Aug 2014']
    São Paulo E Região, Brasil
    • Marketing management of male/sports brands: PLAYBOY, QUATRO RODAS, RUNNER`S, MEN`S HEALTH, VIP, PLACAR and SUPERSURF, which operate in multiplatform: magazine, website, social media and events - developing business plans, brands campaigns, partnerships, sponsorships raising for events and advertising projects (idea conception, business proposal formatting, media defence, sales and after-sales) for brands.• New printed products development - mapping business opportunities, starting from idea conception, up to financial analysis, viability check, business proposal, pricing policies and communication plan.• Events production: scope definition, quotation/selection of strategic suppliers, operational planning with agencies, budget control, promotion, coordination of sponsors brands exposition also promotion activations and post event report.• Market research development in partnership with specific research institutes with the aim of mapping new trends of men habits and attitudes and subsequently presenting to the market in a forum.• Daily interface with advertising agencies to develop and create new projects and plan strategic campaigns.
  • Analista De Marketing Sênior
    Abril ['Feb 2012', 'Dec 2013']
    São Paulo E Região, Brasil
  • Analista De Marketing Pleno
    Abril ['Aug 2010', 'Feb 2012']
    São Paulo E Região, Brasil
  • Analista De Marketing Junior
    Abril ['Aug 2009', 'Aug 2010']
    São Paulo E Região, Brasil
  • Estagiário
    Abril ['Aug 2008', 'Aug 2009']
    São Paulo E Região, Brasil
  • Estagiário
    Livraria Cultura S.A ['Jul 2007', 'Aug 2008']
    São Paulo E Região, Brasil
    - Responsável pela gestão da Intranet da empresa: manutenção e desenvolvimento da ferramenta, criação e atualização de conteúdos institucionais, através da interface com as áreas de RH, importação, vendas, marketing, para a base de aproximadamente 5 mil funcionários da empresa.- Acompanhamento e análise métrica das equipes de venda: monitoramento mensal da performance de venda das unidades, para elaboração do relatório gerencial junto á diretoria de atendimento ao cliente.- Participação em processos seletivos, junto á equipe de recrutamento e seleção para contratação nas áreas de coordenação de atendimento, vendas, expedição e reservas.
  • Estagiário
    Marco Marketing Consultants ['Mar 2007', 'Jul 2007']
    São Paulo E Região, Brasil
    Responsible for the merchandising activities of Microsoft in 20 stores of the key account channel.• Managed and implemented the merchandising strategy for Microsoft’s software (Windows and Microsoft Office), X Box 360 and hardwares (keyboards, mouses).• Insured Microsoft portfolio's strong presence at the POS by efficiently implementing communication materials and straightening the relationship with store managers.• Executed weekly promotional activities in partner with the store managers, in order to reach Microsoft sales goals.• Daily interface with merchandising supervisor, to follow up business directions, provide feedbacks about the materials and ensure team’s alignment.• Customer service in order to engage them regarding Microsoft products and improve the product experience.• Sales weekly report for merchandising supervisors and category managers.

Daniel Capeto Education Details

  • Auckland University Of Technology
    Sports Leadership & Management 2020 - 2021
  • Fundação Getulio Vargas
    Administração, Negócios E Marketing 2015 - 2017
  • Universidade Presbiteriana Mackenzie
    Publicidade Propaganda E Marketing 2006 - 2009
  • Colégio Santa Marcelina
    1991 - 2005

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Frequently Asked Questions about Daniel Capeto

What company does Daniel Capeto work for?

Daniel Capeto works for Jequiti Cosméticos

What is Daniel Capeto's role in his/her workplace?

Daniel Capeto's role in his/her workplace is Masters Of Business In Sport Leadership And Management | Marketing Manager At Jequiti Cosméticos.

What is Daniel Capeto's email address?

Daniel Capeto's email address is da****@****ver.com

What schools did Daniel Capeto attend?

Daniel Capeto attended Auckland University Of Technology, Fundação Getulio Vargas, Universidade Presbiteriana Mackenzie, and Colégio Santa Marcelina .

What is Daniel Capeto's role in his/her workplace?

Daniel Capeto has skills like Market Analysis, Strategic Planning, Market Planning, Market Research, Audience Segmentation, Marketing Communications, Marketing Strategy, Product Marketing, Product Management, Event Management, Advertising Research, Digital Marketing, Google Analytics, Nielsen Adrelevance, Competitive Analysis, Marketing Digital, Planejamento De Mercado, Pesquisas De Mercado, and Marketing De Produtos.

Who are the industry peers of Daniel Capeto at other companies?

Daniel Capeto's peers at other companies are Rafaella Melo, Gracinha Morisson, Bernardo Almeida, Thairine Freire, Juliane De Carvalho, and Bruna F Gonçalves Gontijo. and Tamyres Fatalla. Daniel Capeto's peers at other companies are Rafaella Melo, Gracinha Morisson, Bernardo Almeida, Thairine Freire, Juliane De Carvalho, and Bruna F Gonçalves Gontijo. and Tamyres Fatalla.