Eliciting Insights' team of health experts brings strategic market insights to healthcare technology clients to expedite growth.

Proven healthcare professional experienced in helping tech, services and analytics/IT companies achieve their revenue goals through customer-driven product marketing and go-to-market strategy. Upstream Marketing provides strategic, full stack product and marketing services to companies that prefer to outsource all or part of their marketing function. I enjoy building commercialization strategies and revenue marketing platforms designed to get results that impact the bottom line. Joined by other experienced marketing professionals on the Upstream Marketing team, we are passionate about product marketing, messaging and positioning, building great content, studying customers and their buyer journey, developing go-to-market strategy, building case studies, and launching products and companies. I am steeped in healthcare industry marketing and corporate strategy targeting the health system, physician practice, point of care, health plan, and life sciences markets, and am a quick study in other B2B industries.

• Led strategic marketing for the combined $1+ billion provider revenue cycle management segment • Managed $1+ million marketing budget and team of 8 product marketers • Directed marketing planning, budgeting, product marketing, demand generation, sales enablement, and rebranding. • Launched buyer personas and value-based selling with provider sales teams.• Developed marketing strategies designed to meet the business goals of multiple general managers, product leaders and sales teams

• Prior to the merger with Change Healthcare, led product marketing and demand gen for McKesson’s $680+ million revenue cycle services business unit (3-4 directs).• Improved marketing’s contribution to pipeline, sourcing 53% of won revenue.• Improved inbound lead quantity by 162% and inbound lead won revenue by 172%.• Achieved 30X Marketing ROI ratio (up from 7x in previous year).• Improved lead gen by connecting marketing strategy to the buyer journey and developing a content-driven marketing engine.• Crafted account-based marketing (ABM) program, managed key channel partner programs, and created account segmentation models with sales to improve their targeting.• Our team was a Sirius Decisions ROI Award Finalist in 2016.

• Provided strategic product marketing for revenue cycle management (RCM) software and value-based care analytics and consulting solutions.• Contributed to 28% growth of $275 million RCM segment in 3 years.• Led development of annual marketing plans in support of 20+% growth in bookings YOY.• Developed integrated marketing plan for value-based care solutions, generating $2.3 million in opportunities and nearly $400,000 in closed sales in 6 months.• Collaborated on the launch of the new corporate brand identity, which lifted employee satisfaction from 70% to 77%.

• Developed go-to-market strategies and upstream product marketing for $180 million RCM division.• Launched 10+ new products; rebranded and marketed 35+ solutions across 4 product lines.• Conducted market research and win/loss/competitive analysis to improve positioning and messaging.• Improved product launch execution by developing new processes, sales guides and product profiles.

• Developed partnerships and alliances with women’s organizations, corporations and media in order to increase brand awareness, subscriptions and readership. • Managed B2C co-marketing programs and business reply campaigns, coordinated multiple events and developed sales and marketing materials.

• Led B2B business development efforts, increasing demand, revenue and number of clients.• Doubled demand and tripled revenue through SEO, paid search advertising, PR and trade shows.• Reduced A/R collections by 93% within first 6 months.

• Led a team of Sr. Market Managers to conduct upstream technology product marketing, support business case development, and conduct market planning in the Americas, Asia and Europe. • Product manager for the MIDT data product line ($25M annual revenue). • Previous roles included Sr. Market Manager, Sales Trainer and Account Executive (with a $30M portfolio).Worldspan is now Travelport GDS.