* − Project management for database-driven print productions like catalogues (Bosch and Hawera) for the regions Europe and Asia-Pacific * − Development of a Print on Demand Strategy and the responsibility of the operational implementation * − Budget and planning responsibility

Client: Avery Dennison Zweckform Office Products Europe GmbH • Project lead of catalogue production as well as sales marketing tools (e.g. sales folder) • Creation and monitoring of workflows and processes • Coordination of corporate design implementation in close cooperation with the graphic design team and the customer

Client: ECE Projektmanagement G.m.b.H. & Co. KG • Re-launch of ECE websites: single point of contact for 70 shopping centers located in different cities across Germany • Responsible for offering/invoicing, planning and timely implementation • Client visits: presentation and consulting

• Layout and artwork of newspapers, magazines and supplements • Design and final drawing of logos, graphics, pictograms, etc. • Digital retouching and image composition

* − Clustering the market in comprehensive user profiles based on a multidimensional analysis (interest, personality, online behavior, buying behavior, demographics…) * − Identifying size and potential of target groups * − Uncovering insights to increase the effectiveness of communication means

* − Development and implementation of communication strategies for product launches based on brand funnel analyzes as well as purchase barriers − Conception and creation of product descriptions for the entire Bosch AC (PRO/DIY) assortment including Tone of Voice development, End User Tests (qualitative), and basic SEO Check − Development of an overall Bosch AC Video Concept based on hero-hygiene video approach, which addresses the user's passion points