Develop, execute and optimize content strategy, campaigns, and ABM programs to engage target audiences and drive pipeline and customer growth. I'm focused on enterprise solutions including Merchant Monitoring, Platform Monitoring, and Xray, a rapid risk intelligence solution designed to help the payments industry more efficiently and effectively identify and monitor merchant risk.LegitScript is a trusted leader in data accuracy, risk mitigation, and transaction laundering detection. We're on a mission to make the internet and payments ecosystems safer and more transparent.LegitScript's AI-powered merchant and market intelligence platform — combined with the industry's largest team of investigative analysts and regulatory experts — enables digital advertising platforms, payments service providers, and e-commerce marketplaces to protect against bad actors, prevent card network fines, build consumer trust, and enter into new highly regulated markets with confidence.

Led global marketing initiatives to drive demand for new logo acquisition, customer expansion, and renewals for a suite of enterprise-scale customer authentication and fraud management solutions. This included marketing 3-D Secure, Fraud Manager and FraudAction solutions for payments authentication, account takeover prevention, phishing site takedown, authorized push payment fraud, and card-not-present fraud, while upholding friction-free customer experiences for the world’s leading merchants, issuing banks, and payment providers.Benchmarked B2B SaaS pipeline performance metrics and drop rates to measure effectiveness of marketing campaigns, tracked key performance indicators (KPIs), and optimized marketing efforts. Developed campaigns focused on a target account list (TAL) of global financial services accounts and personas. Generated marketing qualified leads (MQLs) from the TAL and nurtured those until they hit a threshold for sales follow-up and pipeline contribution. Built out buying teams in customer and prospect accounts. Influenced 75% of open pipeline and 92% of new client pipeline opportunities with global marketing programs. Launched Outseer Connect, a global roadshow featuring boutique roundtables for fraud and risk leaders. These events (held in London, Toronto, Melbourne, Sydney, Manila, Mumbai, Kuala Lumpur, Tokyo, Santo Domingo, and Buenos Aires), helped Outseer re-establish customer relationships, secure renewal business, discuss expansion and co-creation opportunities, and meet with prospective accounts. Delivered annual thought leadership programs focused on global trends in payment fraud with Datos Insights. These reports provided global and country-based insights that were leveraged in all channels and activities throughout the year.Active member of the Key Leadership Team and Go-To-Market (GTM) Leadership Team.

Responsible for driving awareness and adoption of TransUnion’s global solutions across Africa, Asia, Europe, North America and South America. Led international marketing three-year planning initiatives and annual planning, aligning enterprise objectives and strategies to regional plans, resources and budgets. Provided strategic direction for marketing teams across eight international regions, including the United Kingdom, Canada, Hong Kong, Philippines, India, South Africa, Colombia and Brazil. Managed a team of 65 marketing associates including full-time members, interns and co-op students. Served as the International Marketing Steering Committee Chair for TransUnion's global rebrand of solutions. The TruPortfolio project aligned 9,000 products into seven solution brands to be rolled out across 16 international websites. Key member of the thematic-selling initiative, focusing on top international accounts, driving account-based marketing cross-sell and up-sell programs across five themes: enabling credit inclusion, recalibrating risk, finding resilient consumers as economies recover, Buy-Now, Pay-Later (BNPL)/point of sale financing, and digital acceleration with an emphasis on fraud prevention leveraging ID verification and device risk. Helped with acquisition integrations including Neustar, Verisk Financial and Soniq.

Portland Opera exists to inspire, challenge and uplift our audiences by creating productions of high artistic quality that celebrate the beauty and breadth of opera.

In July 2018 iovation Inc. was acquired by TransUnion. Marketing leader for iovation's fraud and identity solutions which included driving demand strategy for the financial services, insurance, retail, telco and gaming industries. Over my tenure, managed teams including global field marketing, demand generation, account development, customer advocacy, partner marketing, marketing operations, creative, content, digital marketing, social and media/analyst relations.iovation was founded with a simple guiding mission: to make the Internet a safer place for people to conduct business. Armed with the world’s largest database of reputation insights (including 7 billion devices and 76 million fraud and abuse reports) and cryptographically secure multi-factor authentication methods, iovation safeguards tens of millions of digital transactions each day.

Led marketing strategy and brand positioning to capture market share, elevate the brand, and penetrate new markets. My team helped iovation achieve a 96% customer retention rate and a 67.5% Net Promoter Score. Marketing programs helped drive the company’s 22% revenue growth with marketing sourced deals at 33% and marketing influenced deals at 76%. Secured 60 media and analyst interviews, 200+ positive media mentions, and appeared in Wall Street Journal, Forbes, CNBC, and 11 Gartner and Forrester fraud and security reports.

Led iovation's global marketing team overseeing marketing functions including demand generation, field marketing, public relations, analyst relations, customer marketing, partner marketing, sales enablement and marketing operations. Managed the global marketing budget and reported campaign ROI to the CFO and executive management team.

My first day at iovation was on Halloween in 2007. I was responsible for evaluating and executing marketing programs for iovation's device-based fraud prevention solutions. I sourced advertising and content syndication programs and drove iovation’s overall brand presence at global conferences and tradeshows. I managed analytics programs such as Omniture and Google Analytics, and executed Google AdWords PPC campaigns in-house. I also worked side-by-side our content manager to edit website content, whitepapers, product datasheets, case studies, insight guides, articles and blogs.

Managed monetization techniques and technologies for 500,000+ domain names. Led team of advertising and domain sales professionals. Consistently met monthly revenue targets through portfolio acquisitions, individual domain purchases, and revenue generation via domain parking and domain sales. Capitalized on new opportunities and developed lucrative business partnerships to drive revenue with complementary domain and advertising companies. Re-branded and marketed the RevenueDirect domain monetization service to domain owners and portfolio holders, which was subsequently purchased by Sedo.

Directed WebTrends' horizontal marketing strategy and managed corresponding programs and budgets — balancing online advertising, paid and organic search, media buying, email marketing, search events, and global marketing reporting.

Drove strategy for Merant.com plus 9 international websites, including content, design, and information architecture. Managed search marketing, online lead generation, media buying, and email marketing. Upon announcement of the acquisition of Merant by Serena, developed the website consolidation plan and managed cross-functional teams to merge company web sites (Merant.com + Serena.com), all to go live within weeks of the acquisition.

Project managed the Eid (Employee ID) Vendor Registration Program by Unicru (now Kronos) and the Eid program (which became SureID), verifying vendor licensing, insurance and bonding coverage and background screening of service industry employees. Directed a team of developers to design Internet-based registration systems, integrating SSN verification, felony and misdemeanor background checks and Work Opportunity Tax Credit eligibility.

Marketed IBM servers for business intelligence, enterprise resource planning and customer relationship management.

Marketed Sequent's data warehousing program. Held various roles including marketing communications, decision support programs, mainframe migration programs and account development. Sequent was purchased by IBM in 1999.

Spent two years working with The Southwestern Company out of Nashville, Tennessee selling educational books door-to-door. Involved in year-round hiring, training and team building. Relocated to Knoxville, Tennessee and St. Petersburg, Florida.