* Online media strategy: Developed the annual online media strategy for Baneasa Shopping City, Erste and Philips for the Always-On campaign for 4 countries (Romania, Bulgaria, Slovenia , Croatia) * Participated and won the Baneasa Shopping City pitch held in 2015 - Programmatic Planning: Started Planning and Implementing Awareness and Performance campaigns via Xaxis or Light Reaction for Philips and Baneasa Shopping City on both display and video - Performance Planning: Run Performance campaigns in order to collect leads for Erste, Baneasa Shopping City and a retail client * continuous optimization of the campaigns in order to obtain better Conversion Rates and Cost/Conversion * comparing data between ad-servers and Analytics tools * A/B testing implementation - Client Service: making sure that the performance team was implementing each campaign correctly * informing the client about the status of each campaign and responding to their questions and needs * being the interface between the client and the creative team for banner production

* Analytics: post campaign analysis * gathering data from different ad-servers and Analytics tools and comparing different indicators in order to make proper conclusions and recommendations for future campaigns - Media buying: Negotiating deals with publishers for the online campaigns run for different clients of multiple categories: FMCG (SAB Miller, Red Bull, Intersnack, Coty), Telecom (Telecom), Pharma (Terapia), Appliances (Arctic & Beko), Finance (Bancpost), Automotive (Peugeot, Citroen) - Campaign implementation: Making sure that online campaigns were implemented correctly * setting up and managing PPC campaigns on Facebook,LinkedIn and Google AdWords – obtaining the Google AdWords Certification * dealing with publishers * optimizing PPC campaigns on the specific platforms * creating Google Search strategy – AdGroups classifications and selecting proper keywords

* Client Service: providing accurate, valid and complete information to clients for their specific needs * Account for: Beiersdorf, Danone and Bricostore - Media buying: Negotiating deals with publishers for the online campaigns - Campaign implementation: Making sure that online campaigns were implemented correctly * setting up and managing PPC campaigns on Facebook and Google AdWords * dealing with publishers * optimizing PPC campaigns on the specific platforms * creating Google Search strategy – AdGroups classifications and selecting proper keywords - Online media strategy: Developed the annual online media strategy for Beiersdorf * Analyzing the target audience’s behavior and media habits * Analyzing and developing competitive analysis * Making decisions on the best form of media selection

* Responsible for digital communication of Lancome, Kiehl's, Girogio Armani, YSL, Prada, Valentino & Biotherm * Management: * member of the Steering CO, responding directly to the GM * foster a collaboration environment between digital, marketing, commercial & corporate teams * Digital & E-comm Upskilling for all non-digital functions inside the division * E-commerce: * Oversee e-comm performance on both Direct & Indirect Commerce * Direct: ED2C lancome.ro & kiehls.ro * Indirect: notino.ro, bestvalue.ro, douglas.ro, sephora.ro * Digital Media: * oversee all digital campaigns together with marketing teams * adapting global recommendations for digital media budget by category & touchpoints to the local context& objectives