Sauce Labs is the leading platform for software testing infrastructure that helps engineering teams build, ship, and operate software with confidence. Responsible for global marketing functions, product-led growth, devrel and open-source initiatives, sales development, and inside sales for a +$110MM business. Our incredible team is focused on growing pipeline by tens of millions quarter over quarter, delivering a go-to-market machine that predictably produces results, and winning the hearts and minds of our developer and QA practitioner base. Key achievement: 70% increase in pipeline created by marketing year over year with 50% less budget.

Wing is a B2B-only, early-stage venture firm with ~$1B under management focused on helping build enduring, iconic companies, including Snowflake, Gong, Cohesity, Human Interest, Starkware, and many, many more.-Work directly with founders to launch their companies and reach escape velocity. Help teams plan, execute, and measure marketing and GTM activities from the earliest days-Advise a community of high-growth startups and founders on product-led growth, brand identity, product marketing, demand gen, corporate communications, customer marketing, and marketing infrastructure-Help teams plan budgets, design campaigns, and launch demand gen programs-Advise on marketing organizational structure, how to prioritize hires, and how to attract top talent-Tool for and efficiently manage hundreds of thousands of brand contacts-Develop Wing's brand and network of founders and future founders-Develop brand content strategy for the firm and individual partners in collaboration with managing editor-Manage or build internal software platforms to scale Wing through software and implement best practices for PLG fundamentals internally at the firm

Solutions Marketing manages programs that drive awareness, interest, and adoption of Twilio-powered solutions that deliver transformative outcomes for customers. We do this by developing and implementing marketing strategies for the Enterprise, Strategic and Mid-Market segments via industry marketing, customer storytelling, solution benchmarking and ROI, content marketing, and Twilio's CX business consulting group—Twilio Foundry.

-Manage a team of 19 covering several functions: sales enablement and training, market strategy, sales intelligence, win/loss analysis, content marketing, and customer references Results:-Helped reduce new hire ramp time by 30 days-Achieved 100% passing certification for all sales people-Reduced competitive closed/lost deals to less than 8% of total deals

Advising the Pantheon marketing team as they open new markets and build a global corporate narrative.

Co-founder of low-code feature development platform for the JAMstack

Scaled user growth from 250k to 3M and revenue from $20M to $80M. Marketing: Develop integrated growth programs designed to grow revenue, increase marketshare, and create brand equity.-Lead and grow cross-functional team of 23 marketers comprised of content, PR/comms, digital/paid, events, marketing ops, design, automation, and engineering groups.-Lead GTM strategy and campaign production for InVision suite of products-Lead and manage demand and lead generation programs-Lead self-serve growth and conversion initiatives for user base of 2M Content: Built a world-class content program that drove ~1M monthly uniques and hundreds of thousands of signups to educate and entertain product designers-Lead a team of 6 to create all marketing assets-Set and measure brand content strategy, inclusive of blog, online events, web courses, growth programs, and content-focused user and lead acquisition programs.-Produce messaging and positioning for all marketing activities.Key achievements:-Programs acquire ~4300 new users per day and ~60-75k net new leads per month-Increased traffic to blog from 60k to 750k pageviews per month in 1 year with an 80% reduction in advertising budget-Award Winner, top 50 content marketing brands (https://insights.newscred.com/best-content-marketing-brands-2017/#sm.00018vb175gpleq3vhq2q3hsxe99h)-#1 on Hubspot's 2015 list for "Exceptional B2B Content Marketing" (http://blog.hubspot.com/blog/tabid/6307/bid/33505/10-B2B-Companies-That-Create-Exceptional-Content.aspx)-#1 on Forbes list of "25 Digital Design Blogs to Follow" (http://www.forbes.com/sites/tomaslaurinavicius/2016/01/20/design-blogs)-#1 on The Next Web's list of "Promising Digital Design Blogs to Follow" (http://thenextweb.com/dd/2016/03/19/25-promising-digital-design-blogs-follow-year/)

Led content and integrated marketing efforts for a well-established SaaS project, procurement and structured collaboration platform. -Developed and executed brand content strategy, social media strategy, digital marketing and lead gen strategies-Managed design and development teams on web and content projects-Created integrated marketing stacks for PR and Product teams-Developed and test high-level brand and marketing messaging-Developed brand editorial voice and style-Tested and refined brand guidelines and design

Company was acquired -Led integrated content programs and community initiatives for a large publishing-by-curation start up. -Developed, executed and measured the Scoop.it brand content strategy, community development strategy, and social media strategy-Co-strategized, developed, and measured product marketing strategy-Defined external editorial strategy via tier-1 media contribution data and infographic production, external content marketing, original content generation-Optimized existing CRM and email marketing efforts, including list segmentation, micro-content/micro-community development, growth hacking, A/B testing, developing drip campaigns, and re-designing automated processes-Developed social and content lead generation opportunities and related processes-Developed processes and conventions for tracking overall social, content, and community marketing impact-Managed design and content vendor teams-Oversaw the execution of social media strategy-Oversaw the implementation of community development strategy, including micro-community development, behavior reinforcement, brand loyalty development, and community member activation, with the Scoop.it Community ManagerKey Achievements:-Increased traffic to Scoop.it blog property by 130% in Q1 of 2013-Increased social sharing from Scoop.it blog property by 800% in Q2 of 2013

Led the community and content initiatives for Delivering Happiness, a major lifestyle startup and Tony Hsieh family brand. -Content and editorial strategy development and execution-Strategic development of community engagement and retention tactics-Social media strategy and execution-Community and partner event strategy (now boasts international scale)-Marketing Operations and Contact Management systems-Strategic development of creative, shareable assets-Partner relationship development and management-Partner marketing strategy

Led development of content, event and social media strategy as well as community program development.-Defined and executed brand content strategy-Defined and executed brand social media strategies-Created affliate and community event series-Developed partner relationships with venues, bars, and major food and beverage brands-Defined and executed social media advertising strategy

Provided support to the sales and recruiting teams, sales reporting, system maintenance and building, IT administration, and marketing writing.

Led content and inbound marketing department for a large equine e-commerce company.-Defined and executed brand content strategy-Developed strategy for community-diverted support structure-Developed major brand media and advertising strategies-Re-designed and optimized existing customer support structures-Re-designed and optimized website content management processes, including a full product merchandising redesign-Developed brand loyalty and customer acquisition strategies