As a Senior Advisor, Chris provides expert guidance and advice for the World Business Council for Sustainable Development’s (WBCSD) Partnership for Carbon Transparency (PACT) technology team. He brings extensive knowledge and a unique perspective from over 40 years of leadership experience in the technology industry. Organizations are under increasing pressure to decarbonize but struggle to create transparency on carbon emissions across their value chains (Scope 3.) PACT has developed global standards for calculating and exchanging consistent, comparable, and credible Scope 3 emission data across supply and value chains.The PACT specifications was developed by WBCSD, a non-government organization in conjunction with the world's leading companies. These specifications provide a standardized approach for calculating the carbon footprint from the manufacture and distribution of products and to simplify the syndication of carbon data among supply chain partners. The goal is to create consistency and transparency in carbon accounting and empower organizations to share vital carbon footprint data in the global battle against climate change.

I have P/L responsibility for IBM's portfolio of marketing and analytic solutions and lead a group of highly talented. product and strategy professionals. Together, we design and deliver best-in-class digital marketing solutions . We continue our rapid growth through both organic product development and acquisitions.

Based on sponsorship of IBM's CMO/SVP and our senior Marketing executives, I built and led a team responsible for setting the strategy then implementing a road map to modernize IBM's internal Marketing technology systems, processes and a marketing new operating model. This include our "Single View of the Customer" project, new real-time personalized digital experiences, new performance management dashboards. The work became the inspiration for IBM's own CMO/CIO initiative.

I am on IBM's Corporate Marketing and Communications team and responsible for major marketing transformation projects across all IBM divisions. Currently I am leading two major projects. 1) Global implementation of Unica Marketing Automation to enhance IBM's demand generation capabilities 2) Project Springboard to expand IBM's Market Management capabilities

Developed large scale Co-Marketing programs to help our 40K ISV partners and regional system integrators drive revenue including innovative Campaign Manager program.

Worldwide Marketing and Strategy for IBM Retail Store Solutions. Includes Strategy and Business Development. Product Marketing, Marketing Communications, Distribution and Partners

Internal IBM start-up to develop a next-generation retail store infrastructure to seamlessly integrate retail stores and web . Reso[ponsible for the concept, strategy and partner ecosystem. Retail On Demand brings next generation store solutions, infrastructure and services to the worldwide retail industry.

1) Develop and implement turnaround strategies for Unix server and Storage divisions 2) Develop competitive business strategies to counter Microsoft 3) Helped IBM develop Mid market business strategy to penetrate mid size enterprises 4) Founded a internal start up to drive a retail innovation I created which ultimately became a $70M corporate funded initiative ,

Developed and managed multiple products for IBM's Point of Sale (PoS) division, Retail Store Solutions including the highly successful PoS family, SurePOS 500 which is still in the market today generating over $1B.

Helped large retail clients in Southern California area develop and implement retail technology solutions.

1) Selling, configuring and installing PCs for IBM retail Product Centers2) Selling IBM Accounting software to retail computer resellers