School of Professional Studies, Sports Marketing

* Managed sales effort for bleecker Street NEW YORK and private label hats, gloves and scarves, growing from $1.0 million to $6.1 million at wholesale * Established sales team of six regional account managers * Conceptualized and executed trade show booth design * Established new Marketing mission, involving planning, execution and follow up

* Spearheaded sales effort for Men’s, Women’s and Kids hosiery launch realizing $3.5 million in first full year sales * Directed staff of eight regional account managers and one administrative assistant * Developed and analyzed business plans (account specific and brand specific), revenue, travel and expense budgets * Collaborated with JOE BOXER CORP. marketing on conception and execution of creative and promotional trade and consumer marketing strategies * Facilitated semiannual sales meetings involving sales force and JOE BOXER Corp. for training, motivating and team building Show less

* Managed portfolio of $5.5 million including all private label programs as well as key major accounts for Calvin Klein Socks * Surpassed sales goals by 25% and realized gross profit improvement of 3% * Merchandised entire basic private label programs on an account specific basis * Established new formats of business planning forms that company utilized for entire sales force of 10 people * Advanced one sales assistant to an account manager

* Developed strategic focus for development of all classifications (Men’s - Denim, Woven’s, Knits and Sweaters) to ensure balanced assortment from a brand/business perspective for $120 million in annual sales * Oversaw communication, style management and calendar adherence among Design, Manufacturing and Merchants to insure all product development phases occur on a timely basis * Reviewed and edited line and colors prior to presenting line to Merchants * Engineered strategy for marketing handle, floor set / pagination & rankings * Outlined seasonal product requirements and opportunities for Design and Merchandising * Problem solved with manufacturing on style development and production issues * Completed MD1 – Management Development Program Show less

* Oversaw an annual sales volume of $9.0 million including private label programs and Liz Claiborne with a 15% increase in sales and a 2% increase in Gross Margin * Determined concept and assortment of national and regional advertisements * Participated in training of new recruits and assistant buyers in classroom setting * Completed May Company executive training program and Dimensional Management Training * Assignments in Moderate Handbags, Men’s Furnishings, Men’s Sportswear and Collections Show less

* The New York Jets are a professional football team headquartered in Florham Park, New Jersey, representing the New York metropolitan area. It is a privately owned business with under 200 employees. Founded more than 50 years ago, the Jets franchise has defined itself as a trailblazer, trendsetter and leader in the region's sports landscape and across the NFL. Since Chairman and CEO Woody Johnson purchased the team in 2000, the team has undergone a major revitalization and rebranding, focused on winning both on and off the field. For Johnson, capturing the franchise's second championship is priority #1. Under his ownership, the team has posted seven winning seasons, appeared in seven postseason games, including two AFC Championship Game appearances, and winning an AFC East division title in 2002. They have also made strides off the field with the opening of two state-of-the-art homes: the Atlantic Health Jets Training Center in 2008 and MetLife Stadium in 2010.