Charla Fogle Email & Phone Number

Bowdon, Ga, Us

Atlanta, Georgia, United States

Played a key role in solution design by leveraging extensive product knowledge and a thorough understanding of user workflows to ensure that implementation of the MX Platform as well as key features and functionality will enhance a client’s business initiatives. Demonstrated strong questioning techniques and critical thinking to uncover client requirements and underlying needs, pain points and expectations.

Atlanta Metropolitan Area

Acts as a subject matter expert (SME) of the Hudson MX platform supporting the Out of Home, Print and Direct Response media types and workflows. The PSS is both an internal resource for the Support teams as well as an external resource for clients. This requires a strong interest in understanding the client’s experience as well as how the software can be utilized to meet the client’s goals. As part of the Client Services team, this involves working with teams across the organization, including Program Management, Support, Product and Product Strategy.

Remote

- Delivered sales presentations and performed product demonstrations for prospects over web conferencing software- Prepared quotes, Letters of Intent and negotiated contracts- Coordinated and participated in initial customer onboarding calls, solved any problems that arose during that process and ensured a successful transition to the Customer Success team- Prepared and delivered team trainings

Remote

Strategic relationship building and networkingOpportunity managementAccount retention and growthFostering an environment of high quality work

Remote

Targeting consumers on a local level brings about unique challenges, from frequently onboarding dozens of clients at a time, to scaling advertising across hundreds of locations and delivering results with smaller budgets. Kenshoo Local is the only platform that combines all the features that an enterprise marketing technology can offer while also focusing on the unique challenges of targeting local consumers at scale across search and social.As a Senior Strategist, I• Own the regional quota for Kenshoo Local and support global opportunities as needed• Partner with Sales Executives to customize presentations and demonstrate platform features that support primary needs and technical requirements • Partner with the Sales Development team to identify new opportunities • Partner with the Customer Success team to identify upsell opportunities, develop presentations and participate in client quarterly business reviews• Provide feedback from the field related to functionality that helps meet needs, maximize usage and impact and influence product evolution

Bellevue, Wa

Managed key client relationships across all organization levels and facilitated the ongoing development of a proprietary software system designed to surface actionable advertiser insights and search optimization recommendations to multiple global service teams and through a self-directed client portal.

Greater Seattle Area

Partnered with Microsoft Advertising sales teams in Seattle, San Francisco, Los Angeles and Dallas, acting as online video and advanced television expert as part of a six person elite national team in presenting and selling online video advertising across all Microsoft platforms: owned and operated websites, video ad network, XBOX, mobile and the Microsoft TV Network. Evangelized online video and advanced television to ten internal teams and increased awareness and understanding of how to sell and execute campaigns.

Greater Seattle Area

Worked with Microsoft Advertising sales teams as expert in video advertising across all Microsoft platforms: owned & operated sites, video ad network, XBOX, Microsoft TV Network and mobile. In this role, I• Met with clients in-person and via teleconference to present Microsoft All Up Video overview• Managed client campaigns• Prepared responses to video portion of Requests for Proposal • Evangelized Online Video and Advanced TV to internal Microsoft teams (e.g., Advertising Solutions, Mobile Advertising, XBOX and Vertical Insights teams)• Managed sales pipeline and delivered revenue against quota

Greater Seattle Area

Sold, developed and executed online display and search advertising campaigns for small and mid-size businesses and advertising agencies.

Greater Seattle Area

Provided limited time, managed service to small and medium businesses (SMBs) by assisting with the creation and implementation of new adCenter/Bing Ads search accounts. Drove exceptional revenue by analyzing existing search accounts and campaigns and offered optimization recommendations to improve performance. Influenced the growth and evolution of service programs by leading complex initiatives in a variety of operational areas while delivering high quality work and exceeding goals.

Greater Nashville Area, Tn

Pioneered launch of MNI Digital in the southeast region and served as an expert and resource for field sales representatives in presenting and selling of digital advertising.

Greater Nashville Area, Tn

Sold targeted geographic and demographic print advertising opportunities in over 50 national magazine titles grouped in lifestyle-defined advertising packages.

Greater Nashville Area, Tn

Managed four-person media department, oversaw more than $7 million in annual media billings and cultivated key relationships with media research and placement companies.