* Mindshare Clients: Ford, Lincoln, Jaguar, Land Rover * Helped Ford achieve top selling vehicle manufacturer in Canada from 2008-2011. * Created Ford's first Influencer campaign with a well-known Canadian talent (Amber MacArthur) by creating a video series recording her experience with the Ford Focus (see Globe and Mail link for Case Study). * Won the North American Microsoft Media Innovator award for the launch of the Ford Fiesta in Canada through multiple digital channels. Result: Ford Fiesta became one of the top selling vehicles that year through strong performance in mid and lower funnel KPIs. * Digital media planning and buying of campaigns for Ford, Lincoln, Land Rover, Jaguar brands in English and French markets. * Researched trending new channels and technologies (Social Media, Mobile, SEM/SEO, Behavioral Targeting, Competitive Targeting, Re-targeting, Gaming Console/App, and Digital Video) relative to campaign objectives.

* MEC * Clients: Ford, Lincoln, Jaguar, Land Rover, Molson, Paramount Pictures, * Online media planning and buying for digital campaigns nationwide. * Researching consumer trends and new digital technologies in market, optimizing in-market plans, and post-evaluation analysis for future campaigns. * Processing insertions orders, inputting buys, and clearing of invoices.

Clients: Corby's, Interac, Dr. Bernstein, Moosehead, George Brown College, DHX Media, Horizons ETF, Michael Hill, Casino Rama, Covenant House, and Rio Can. Digital Director for the Toronto office, managing a team of 3 Digital Planners/Coordinators locally. Also work with several Digital and Traditional Planners locally and nationally on various accounts. Helped the agency transition from consolidated teams to specialized business units for digital across Social, SEM, and Programmatic media. Work closely with the planning team to provide white glove customer service to clients, manage digital (social, SEM, display) teams internally, and collaborate with partner agency teams on digital media campaigns, connections planning, execution, optimization, insights and post reporting.

* Client: Labatt/ABInBev * Managed Labatt’s brands–Budweiser, Bud Light, Stella Artois, Alexander Keith’s, Kokanee, and Labatt Blue–digital footprint from an digital media perspective to help the client increase market share. * Lead in researching, specializing, and recommending all activity in digital media mix: paid social, display ads, digital video, and mobile media. * Aligning all Facebook ads with Labatt’s individual page post activity on Facebook brand pages in order to drive user engagement, acquire new fans, and build positive opinion of the brand.

* Clients: Audi, Expedia, Universal Music, and Mobilicity * Took on a different challenge at Mediacom, as an Digital Media Planner learning Traditional Media Planning, to develop coherent strategies and executions across all media platforms. * Besides digital research tools, learned traditional media research tools (PMB, COMB, BBM, Nadbank, and Nielsen) to analyze the competitive landscape and consumer trends to ensure the most relevant strategies are being developed. * Responsible for day to day client relationships for Audi, Expedia, and Universal Music media accounts. * Maintained strong relationships with Marketing Managers on the client side, and Directors at partner agencies. * Worked with clients to develop strategic direction to help achieve their marketing and business objectives.

I work in a "deli shop." In this deli shop, I create on-the-shelf sandwiches (proactive sponsorships), and made fresh sandwiches that are customized to each individual client (reactive sponsorships). The "sandwiches," or sponsorships involve researching a client's goals and objectives based on one/any of the Yahoo properties that I lead on (Autos, Finance, News, and Sports). Work as one half of Property Solutions supporting Yahoo Canada sales. Develop and optimize GTM materials for sales, and maintain the library of Property Catalog Advertising Programs and their media plans (proactive and semi-custom solutions) Work with Strategic Solutions organization to respond to RFP’s and develop custom solutions and scalable property media plans (fully custom) Partner and build relationships with Account Management, Operations, Editorial, Pricing/Yield Management, and Research/Insights to maintain Property Catolog Advertising Programs