Shaping the Future of Banking by defining IBM’s [Technology and Services] role in our clients journey to get there.➢ Define Go-to-market strategy for IBM’s top brands [$20B, 2021] within Banking and Financial Markets [~⅔ of revenue]➢ Direct engineering, product and banking services to create product marketing and sales campaign content leveraged by 10,000+ IBM and Partner sales members globallyBRANDS: IBM Watson, IBM Cloud, IBM Data and AI, IBM Security and Red Hat Synergy

Overhauled sales and products digital execution at the start of the pandemic to raise the quality of our brand and deliver product revenue growth.➢ Designed and executed multi-organizational effort positioning “Lead-with” offerings in each IBM industry; contributions lead to an 8.8% YoY growth in Hybrid Cloud & Software business➢ Delivered triple-digit annual growth for Cloud Pak for Data cartridges by crafting sales and marketing narratives, assets for distribution to our global markets teamsBRANDS: IBM Data and AI and Red Hat Synergy

➢ Pre-Sales within IBM’s Watson brand demonstrating how complex technical solutions deliver business results to enterprise accounts and sourced deals within Banking and Financial Markets

Collaborate with Portion’s CEO and CMO, artists and brands to create digital and physical experiences centered around the promotion and sale of NFTs.➢ Produce multimedia content and host artist interviews to drive awareness and sales of NFT art drops➢ Educate buyers and broader community on NFTs and Blockchain through explainer videos, live streams and speaking eventsARTISTS: Philipp Plein, Tony Kelly, Elizabeth Alexander, Johnny Caplan, Krotchy, Floontz, Yossi Kotlerm, Luke Dillon, Jeremy Penn

➢ Analyzed multi–year, –million and –national construction projects to produce expert witness findings and reports in litigation and advisory roles