Transitioned after Smucker purchased Big Heart. Led the development and execution of national consumer promotion programs for all Smucker brands in support of driving volume growth. These include national contest in support of the Folger’s brand, sweepstakes, FSIs, eCRM, social activation, couponing, etc.Identified optimal equity vs. volume-driving tactic mixes after analyzing the value of impressions and redemptions across multiple consumer touchpoints.As CP functional lead, worked with other functional leads including shopper, finance and digital to harmonize processes between Smucker and Big Heart.Served as internal Center of Excellence for promotions and couponing. Show less

Led implementation of annual agency planning across the pet food portfolio including integration across functions.Led the development and execution of national consumer promotion programs for all pet food brands in support of driving volume growth. These programs have included a mobile tour, in-package instant win, sweepstakes, a celebrity spokesperson, microsites, FSIs, eCRM, social activation, couponing, etc.Developed integrated marketing programming for Meow Mix including a mobile tour, sampling and a sweepstakes overlay Implemented BazaarVoice Ratings and Reviews platform for Meow Mix. Awarded BHPB 2014 Growth Champions of the Year for Milk-Bone Brushing Chews programming Show less

See above - the Del Monte food business was sold off and we rebranded ourselves as Big Heart Pet

* Lead Promotions, Sampling, Creative Services, Trade Ad and Asset Management teams * Streamlined online POS ordering system, providing field sales with easier, more cost-effective ways to order. Changes increased participation and saved tens of thousands of dollars * Designed and launched multiple luxury promotional programs including two personal refrigerator offers and a customized ribbon in-store sampling event * Partnered with the Digital team to integrate couponing into the 19 Crimes Living Wine Labels app * Oversee $6MM national sampling program that executed over 30K sampling events in F19 * Launched online merchandise site for field sales to directly order pre-approved promotional items, saving hundreds of CS man-hours annually Show less