Cal Lawson

Cal Lawson Email and Phone Number

Vice President Of Consumer Sales, Ecommerce @ kegworks

Cal Lawson's Contact Details

Cal Lawson's Current Company Details

kegworks.com

Kegworks

Vice President Of Consumer Sales, Ecommerce
Website:
kegworks.com
Employees:
44

Cal Lawson Work Experience Details

  • kegworks.com
    Vice President Of Consumer Sales, E-Commerce
    Kegworks Mar 14 - Aug 20 · 6 yrs 5 mos
    Buffalo, New York, United States
    KegWorks is a fast growing, leading online retailer of home and professional draft beer equipment, bartending tools, premium cocktail ingredients and novelty items, as well as high quality commercial products and supplies used in restaurants and bars. Simply put, we sell Tools for Drinking. As a member of the organizational leadership team, I am involved with all aspects of company management and direction. My major role is to lead and manage all consumer focused sales channels which include our branded websites, Amazon, Walmart and eBay marketplaces. I lead all aspects of management, operations and marketing for each channel, ensuring strong customer experience, content development, effective SEO, merchandising and maximized PPC. Additionally I lead our Customer Care service team. My daily goal is to drive sales and to positively impact contribution margin of each channel. Show less
  • kegworks.com
    Retail Operations Manager
    New Era Cap Jan 06 - Dec 09 · 3 yrs 11 mos
    Buffalo, New York, United States
    Supervised retail stores and store management teams. Facilitated new store procurement, working with teams to meet store opening expectations and timelines. Provided direction to store managers on staffing, scheduling, payroll, training, performance and customer service. Oversaw all logistical issues associated with product flow.
  • kegworks.com
    Director-Global Retail Operations
    New Era Cap Dec 09 - Jun 13 · 3 yrs 6 mos
    Buffalo, New York, United States
  • kegworks.com
    Vice President Of Ecommerce, Marketing, And Category At Kegworks
    Kegworks Aug 20 - Apr 21 · 8 mos
    Buffalo, New York, United States
    Manage all aspects of product selection, creation and category management for thriving B2B/B2C ECommerce and commercial sales channels.
  • kegworks.com
    District Sales Manager
    Merry Go Round Enterprises Nov 90 - Apr 96 · 5 yrs 5 mos
    Managed 21-store district along the Northeast region consisting of $28 million in sales and 190 associates. Oversaw store performance against plan, shrink goals, merchandising and visual display, hiring and training. Recognized for achievements in sales, shrink, training, staff development, and visual merchandising.
  • kegworks.com
    Vice President, Store Operations
    Delprince Fashions Ltd./Lifestyle Street Gear Stores Sep 99 - Oct 05 · 6 yrs 1 mo
    Directed retail and back office operations including 6 direct reports and an overall staff of 100. Managed P&L for all locations including managing back office administration and cost. Developed strategic direction for store concept and environment while improving top line growth and protecting bottom line profit. Successfully opened and converted stores to maximize brand exposure, diversified the concept by locating stores in a mix of mall, strip center and free standing locations, expanded consumer base by 50%. Implemented customer service standards and training that provided consistency and boosted morale. Deployed sales and shrink incentive programs and payroll guidelines that contributed to comp store profit improvement of 18% year on year. Established exemplary business model for inner city retailers and received national recognition by Inc. Magazine as one of the "Top 100 Fastest Growing Inner City Businesses in America" (2000, 2001, 2002). Show less
  • kegworks.com
    District Store Manager
    G&G Retail Inc./Rave Stores Jan 99 - Sep 99 · 8 mos
    * Supervised 10-store district. Recruited, hired and staffed all stores, while driving sales to meet regional business goal. Conducted audits and inventory checks, insuring merchandising and marketing directives are followed. * Ranked first in district within first quarter of taking over, improving sales volume by 17%. * Immediately decreased shrinkage to less than 1% within first inventory period. * Successfully launched new pre-teen girl concept within district.
  • kegworks.com
    Director Of Operations
    Sunbelt Business Brokers Apr 96 - Jan 99 · 2 yrs 9 mos
    Independence, Ohio, United States
    * Directed business investments including management of two franchised restaurants. * Transformed poor performing locations to profitability by reducing inventory levels and staff while expanding product lines, improving margins and negotiating terms with vendors. * Improved earnings by 15% during first year, and 33% by the end of second year.

Cal Lawson Education Details

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Frequently Asked Questions about Cal Lawson

What company does Cal Lawson work for?

Cal Lawson works for Kegworks

What is Cal Lawson's role in his/her workplace?

Cal Lawson's role in his/her workplace is Vice President Of Consumer Sales, Ecommerce.

What is Cal Lawson's email address?

Cal Lawson's email address is ca****@****rks.com

What is Cal Lawson's direct phone number?

Cal Lawson's direct phone number is +171683*****