- Strategized tactics for programmatic and paid social media advertising to create successful campaigns for advertisers - Monitored performance of 25+ digital campaigns simultaneously and make appropriate modifications for success- Built, executed, and monitored on-page SEO strategies- Composed marketing emails to generate new leads for digital advertising services

- Created and deployed organic social media content utilizing a variety of brand voices across multiple platforms to increase followers, engagement, and brand awareness - Generated and developed an authentic integrated marketing campaign and effective hashtag strategy for all brands- Formatted and published blog content to optimize and increase website traffic- Supported success of sales team through administrative and sales responsibilities, including submitting ad requests, managing proofing process, and invoicing

- Conducted and led weekly organization-wide meetings for 50+ members- Managed an executive board of 14 individuals, assigning responsibilities effectively- Developed and distributed weekly emails detailing chapter events and news- Kept open lines of communication with the faculty advisor and national chapter consultant- Provided close supervision and support for all chapter projects, professional endeavors, and social events

- Enhanced communication and improved the organization's brand image via diverse social media platforms, events, emails, and other mediums- Contributed to guiding and influencing our chapter's direction as a member of the executive board

Participated in the PSE 2019 Regional Conference Marketing-Case Competition, showcasing my adeptness in teamwork and product development within a fast-paced environment