• research and analyze market conditions• identify key competitor and consumer trends• determine product spécifications• develop pricing strategies • determine product packaging solutions• negotiate with suppliers• oversee product development• manage and communicate with cross functional teams• plan product launch • liaise with advertising to promote product• support sales and marketing with the necessary product knowledge and technical expertise• use market feedback to inform product refinements and ongoing development

*Interview and visit suppliers' plants to examine and learn about products, services, and prices*Evaluate suppliers based on price, quality, and delivery speed*Negotiate contracts on behalf of their organization