• Utilizing media tools (Kantar, MRI, Nielsen (IMS/NMI), nPower, Epsilon, SQAD, comScore, Mediatools) to view audience media usage/behavior/psychographics, strategize campaigns, provide updated data to shape audience/key connection points, and maintain flowcharts• Head of planning upper funnel (Linear TV/CTV/FEP/OLV) to ensure optimal reach and frequency for the target audience, while connecting with digital/search activation teams to strategize mid-lower funnel efforts• Leading weekly meetings, deliveries, and contact with the client and internal teams to ensure efficient management of accounts• Process finance, authorizations, and daily/quarterly/yearly spend in each tactic• Overseeing planner and associate to ensure continual growth and priority of responsibilities• Providing continual mentorship through training program across all Publicis Chicago agencies

• Utilizing media tools (Kantar, MRI, Nielsen (IMS/NMI), nPower, Epsilon, SQAD, comScore, Mediatools) to view audience media usage/behavior/psychographics, strategize campaigns, provide updated data to shape audience/key connection points, and maintain flowcharts• Head of planning upper funnel (Linear TV/CTV/FEP/OLV) to ensure optimal reach and frequency for the target audience, while connecting with digital/search activation teams to strategize mid-lower funnel efforts• Leading weekly meetings, deliveries, and contact with the client and internal teams to ensure efficient management of accounts• Process finance, authorizations, and daily/quarterly/yearly spend in each tactic• Overseeing planner and associate to ensure continual growth and priority of responsibilities• Providing continual mentorship through training program across all Publicis Chicago agencies

• Planned optimal integrated base plan and incremental opportunities• Provided client with strategic rationale and optimal results• Collaborated with internal partner agencies to deliver strategic traditional and digital solutions to clients' needs• Ensured smooth campaign execution as the primary contact for external partner agencies• Supervised, trained, and evaluated associates and planners for their personal goals and day-to-day responsibilities• Lead weekly internal status meetings• Managed digital invoicing and actualization process for accounting team via Prisma• Utilized media planning tools (Kantar, MRI, Nielsen IMS, Commspoint SQAD, comScore, Mediatools, Mediaocean) in research, planning, execution, and analysis

• Strategized broadcast and digital (social, display, streaming audio, online video) media plans for optimal national campaigns that provide the best ROI• Utilized media tools (Kantar, MRI, Nielsen, SQAD, comScore, MediaTools) to analyze past and upcoming campaigns and competition for strategic decisions• Maintained contact with client for daily updates, responsibilities, etc.• Lead weekly meetings for touching base with the client and internal planning team• Managed weekly deliveries for campaigns: screenshots, mid-campaign results, optimizations, campaign wrap reports, etc• Oversaw assistant planners' work and training• Processed finance and kept tabs on daily, quarterly and yearly spend in each tactic

• Developed traditional and digital media plans for hyperlocal, regional and national marketing efforts (i.e. flowcharts, insertion orders, CRM usage, media tools, etc.)• Utilized traditional campaigns (print, broadcast (TV/radio), OOH, etc.) to increase brand awareness, support events and incite action• Strategized digital ad campaigns through programmatic and/or site direct options to reach our target audience via demographics, geotargeting, behavior/interests, etc.• Developed SEM/SEO campaigns through research, keyword/phrase development and analysis• Established social media pages (Facebook, Instagram) and campaigns to aid local awareness and engagement• Developed presentations and led media consultation calls with clients and/or stakeholders• Researched, assessed and analyzed upcoming and executed campaigns based on media tools, reach/return and finances• Consulted on creative development to best leverage messaging against media tactics and target audience behavior• Assisted in training and development of assistant media buyers/account executives

• Planned traditional and digital media campaigns to increase brand awareness, drive conversions and support for upcoming events• Lead efforts to set-up and launch Google Ads and social media (Facebook, Instagram) campaigns• Wrote clear, persuasive copy across a variety of media• Provided graphic design for print, out-of-home, direct mail, and social media collateral• Assisted in refining direct e-mail and PURL programs• Oversaw content marketing and proofread written materials for on brand messaging

• Generated innovative campaign ideas for clients• Coordinated social media outreach for campaigns• Wrote copy for any campaign-related materials• Maintained a weekly blog post• Designed materials for a variety of media• Organized and led regional clients' promotional events• Monitored effectiveness of campaigns• Conducted demographic and ethnographic research

• Generated and developed innovative ideas for the creative team and clients• Wrote clear, persuasive copy across a variety of media• Developed and designed for campaign materials across a variety of media• Collaborated with clients to ensure satisfactory, effective campaigns• Monitored deadlines and coordinated with appropriate team members to ensure timely completion• Developed media planning/buying strategies• Tracked effectiveness of various campaigns• Proofread written materials for grammar and spelling