Directed strategy revamp for 500K broadband customers and an annual budget of €400M

Led consumer and business divisions’ strategy, execution, and long term planning. Handled 700K mobile post-paid voice customers and annual budget of €300M. Supervised handset subsidy spend, customer intake, and sales channel profitability. Introduced new product portfolio replacing handset subsidy by down payment increasing customer intake by 20%, eliminating largest variable cost pool of yearly €40M, and decreasing customer churn. Initiated and managed transformation of IT-reporting universe (customer vs. portfolio perspective) improving forecast precision, 1:1 dialog in customer contact points, and contribution margin. Developed sales channel strategy improving profitability.

Responsible for internal analysis, business cases, and financial modelling. Identified potential cost savings within mobile division reducing organisational complexity and OPEX.

Responsible for managing long-term financial planning (2015-20) for consumer and business divisions. Drive new business development, product development, and customer retention programs. Introduced new product portfolio to which customers migrated. Implemented campaign management for offline and online marketing spending. Facilitated OPEX cost reduction and ABC projects. Led implementation of customer lifetime management significantly improving marketing efficiency. Introduced simplified pricing model towards existing customers increasing margins. Developed new strategic management plan in consumer and business divisions. Revised strategy and built profit and loss structure for service business. Created cost transparency by implementing ABC reporting and facilitating OPEX transformation. Reduced IT complexity by leading organisation and setup of new data warehouse.