Contracted to JWT for three years after the sale of Conroy Partners Advertising Managed advertising and marketing campaigns for major packaged goods organizations including Kodak, Unilever, and Nestle.

Established Conroy Consulting after gaining Accreditation with the Institute for Independent Business. www.iib.org.ws Provide specific skills to build a business to a level that is sustainable without making the commitment to full time sales and marketing resources. Work with companies to maintain existing products and services, or launch new products and services into key sales channels. www.conroyconsulting.net.au

Founded Linsey Foods Australia, the unique range of Et Tu Caesar Salad and Dessert Kits. Achieved national distribution into all major Australian supermarkets and Independents. Pioneered off location display of Grocery products into supermarket Produce sections. Drove sales increases and established strong consumer brand loyalty through innovative and aggressive marketing tactics.

Created Solis Beverages, a unique range of functional fruit drinks and built an organisational infrastructure to support national distribution. Directed all development, manufacturing, sales and marketing activities involved in taking Solis from a concept to finished product and into over 30,000 outlets Australia wide. Sold to Saxby's Soft Drinks in 2007.

Recognised the need for a local boutique agency, staffed by senior experienced professionals, motivated by achieving sales results rather than winning awards. Created an agency culture and working environment that encouraged staff to continually challenge strategic and creative direction in search of break through advertising solutions. Grew the business over eight years by creating advertising solutions for many of Australia’s leading brands. Kodak, Kodak Express, Toshiba, Honeywell Bull, Amstrad, Zurich, Jim Beam, Absolute, Heineken, Carter Wallace, BNZ, and Federal Government Departments. Sold Conroy Partners to JWT in 1995.

* Managed advertising campaigns for major FMGC's including General Foods, Johnson and Johnson, Bristol Myer, Nestle, Unilever, and Wellcome Pharmaceiticals. * Also involved with other large internationals such as Avis, GM, Mercedes Benz, and 3M. * Left Ogilvy to establish Conroy Partners.

An agency focused purely on Baby Boomers.Established to fulfill the need of selling to Australia’s 7.3 million never-grow-old Baby Boomers. Imagine a staggering 94 percent of Boomers say they dislike the way advertisers communicate with them, creating a huge untapped potential for advertisers who get it right.Simply, Boomers want advertising that speaks their language. A tough call when most advertising is developed by creatives in their 20’s and 30’s.When Boomers see or hear advertising that doesn’t relate or can’t understand they simply switch off.That’s where My Generation Advertising comes in. We really know how to communicate with Baby Boomers because we are Baby Boomers.We take agreed strategies and create the right kind of campaign. Advertising that taps into their likes, dislikes, emotions, goals, dreams and everything else that influences purchasing decisions.Our highly experienced, award winning creative team knows how to strike a chord and create sales.www.mygenerationads.com.au Show less