Residential Real Estate Projects: Single Family Home Construction & Renovation in St. Paul. Licensed real estate agent (as of Sept. 2015)

The onsite digital marketing lead for the agency's largest client, Supervalu. Manager of an agile digital team, oversees digital channel strategy (including channel marketing campaigns for web, mobile, email, social media, SEO, content and shopper marketing initiatives), delivering enterprise-level strategic recommendations for corporate leadership and providing digital marketing direction for five individual regional grocery brands: Cub, Farm Fresh, Hornbacher's, Shoppers, and Shop 'n Save.

Independent consultant Project Manager for the agency on initial 6-month contract. Lead five growth-oriented Customer Packaged Goods brand clients for the digital ad agency. Responsible for +$2MM in annual revenue, serving as the digital media agency's team resourcing lead, project scrum master and primary client communication point of contact. Owned clarity of scope through organization of creative and media team members and prioritization of client projects. Tasks included daily management of project timelines, budget, roadmaps, journey mapping, internal agile standup and support all internal agency brand teams and strategic initiatives for each client. Examples of client work below:

* 6-month Experience Design contract via Titan Data Consultants Responsibilities include: * Cross-functional team workshop orchestration * Design alignment diagrams to be used as reference artifacts during planning phase of experiences * Complete customer experience research for specific brick and mortar or digital properties and product categories * End-to-end journey mapping of core customer activities to enhance customer experiences * Current state mapping, opportunity mapping and co-creation workshops to uncover pain points, facilitate ideation for future outreach and experience enhancements

* 1-month contract via Antenna Consultants * Responsibilities include: * Efficiently manage the overall site testing and User Acceptance Testing activities * Executed testing on multiple developer environments, desktop and mobile web experiences * Analyze test results and validate acceptance criteria are met for successful launch of Capella's content management system

* 3-month independent consultant contract via Antenna Role adapted from a digital strategy role to a tactical digital marketing specialist job on the eHub team for Health Care vertical at 3M, embedded within the Infection Prevention Division (IPD). Responsibilities include: * Execute content marketing requests and manage IPD content server assets * Provide insights for digital campaign development designed to drive traffic, increase reach, improve conversion, and deliver higher engagement to achieve full funnel goals * Cross-divisional marketing/business process optimization throughout eHub business unit

2-month independent contract via Antenna Consultants Analyze HeathPartners redesigned desktop and iOS app experiences to optimize digital channel capabilities for B2B and B2C opportunities, resulting in increased online traffic with a deliverable outcome of actionable, go-to-market digital strategy recommendations to the marketing leadership team based on preset KPI goals and objectives. Consultant deliverables included: Strategic initiatives roadmap: Allocated in 30-day, 90-day, 12-month, and extended annual plan Delivered a custom workbook containing: SWOT analysis, goal-strategy alignment grid, online competitor benchmarking review, digital marketing analytics review, dashboard customization guide, web-designed persona development template, event-triggered email marketing template Presentation to management: Culmination of research, full digital go-to-market strategy and assessment, including supplementary reference resources

* Work directly with vendor clients to plan, roadmap and invest in digital multi-channel strategies on Target.com and supporting digital channels such as email, search, display, digital ISM, mobile, affiliated apps or align with seasonal omni-channel campaigns * Category responsibilities: Home and Apparel & Accessories vendors * Seasonal campaign digital project management: Back-to-School, Back-to-College, Target Wedding * Built strong relationships with vendor partners and key internal Target stakeholders * Collaboration with the vendors, merchants, digital producers and channel partners to build media plans that outline deliverables necessary to execute the defined digital strategy Show less

* Collaborated across a global organization to plan custom marketing campaigns for audiology accounts utilizing digital channels, direct mail, print, event marketing campaigns and implement Salesforce.com CRM ; * Manager of on-site graphic design team to execute creative builds for marketing campaign communications * PROFICIENCY SKILLS * Omniture, Adobe SiteCatalyst, InDesign, SharePoint, Sysomos, Agile, E-Commerce, Multivariate A/B Tests, * Salesforce.com, MS Office, Basecamp, JIRA, Confluence, SAP SWOT Analysis, Personas, Channel Strategy

Support product owner in setting holistic vision, strategy, corporate communication (to Target.com leadership and the Cartwheel team itself), curating Cartwheel product backlogs, and updating product feature or enhancement roadmaps for the Cartwheel product experience. Responsibilities included: Guest facing product optimization: Translating qualitative feedback (via GetSatisfaction and Sysomos) and quantifiable data (via Ominture and Adobe Site Catalyst) to inform data-driven decisions designed to improve product functionality in developer and guest-facing environments, initiate bug fixes, prioritize enhancements, prove value through analytics interpretation and influence overall guest facing strategy for the Cartwheel experience and mobile app Enterprise partnership: Served as primary liaison to internal business department leads and stakeholders - such as Online Ops, Business Ops, Store Ops, Guest Communications Call Center, and Social Business Strategy - to drive requested features for evolving business needs and resolve division-specific challenges Show less

As a digital strategist I connect the dots between disparate points to convey an actionable story to clients and internal stakeholders. Mapping customer experiences and journeys, both digital and analog, to identify pain points and enhance future opportunities to improve new touchpoints are my expertise in this role. Leveraging digital communication tools through social media, email automation and online/app notifications, I rely on data (such as Google Analytics, Adobe Site Catalyst, HotJar heat mapping, etc.) to inform recommendations and formulate valuable insights to aid in the decision making process and optimize for best results. Constantly asking "Why," I'm building or testing theories, and optimizing to enable growth and strong communication about the brand, value proposition and message to the end user.