Directed & scripted B2B commercial video & photo shoots to assist design firm with sell-in of baby products to mass market brand, Graco Baby.

Served as sole Assistant Product Manager of blooming mass market juvenile product brand, Joie Baby. Launched into production 80+ global and multi-lingual SKUs, spearheaded creation and maintenance of product and artwork plans and communicated status with Taipei HQ and US office teams.

* Creative Director for brand logo and assets * Manage and create all brand assets for print and digital * Work directly with clients on staging home for photography, showings and open houses

Implemented brand’s most successful product launch, the Outdoor Blanket line. Created a consistent brand voice, started and wrote blog, "The Feed," revamped web, product and email copy, provided strategic direction for product launches and campaigns & helped create organizational processes.

* Managed global launch plans and creative assets including web, print and digital publications, customer tools, press releases, international lifestyle and product photo and video shoots, trade shows, and retailer needs * Developed and implemented a marketing strategy that grew product placement and brand awareness from single market to international market placement within 2 years, launching over 80+ SKUs in multi-languages * Strengthened Joie’s product recognition by conceptualizing and implementing “first-of it’s kind” campaigns, resulting in top seller in multiple mass-market categories * Traveled internationally to key subsidiaries to conduct market research, meet with retail buyers and implement regional marketing plans * Managed all aspects of consumer and trade show exhibitions www.joiebaby.com

* Drove and communicated clear vision and strategy to cross-functional teams for new and derivative products for luxury, juvenile brand * Managed the development, execution and launch of Nuna’s first car seat range including PIPA /PIPA LITE infant seats and bases, and new innovations RAVA convertible, EXEC all-in-one and AACE booster seats. * Developed metrics and roadmaps to assess product and feature success and determine profit making enhancements * Spearheaded major training events for cross-functional teams and leading US car seat/child health & safety advocates * Redesigned innovative technical labeling and instructions; simplifying user experience and setting the bar for industry to follow * Identified uncaptured margin opportunities for accessory and spare parts pricing, significantly increasing margin

* Managed team and four global brands with soft goods and fashion needs including trend research, cut & sew, fabric, color, hard goods/soft goods, merchandising, timelines * Art-directed and managed new print ideation, colorways, pattern database and product renderings (NED Graphics & Photo Shop) * Represented team at international trend shows, customer meetings and trade shows