- Building the dedicated advertising strategy for the biggest clients on agency portfolio, working together with account management team but also independently- Managing communication with the existing client portfolio under big 6 agencies- Analyzing campaign performances and optimizing the campaigns in order to maximize performance and ROAS- Monitoring, optimizing & reporting campaign performances- Prospecting and looking for new business opportunities, creating the strategy with the team and pitching the solutions to the clients- Mapping biggest prospects on the dedicated mapping and supporting the team in the strategy building- Identifying growth opportunities within current existing business portfolio - Collecting ideas for agencies' engagement, understanding agencies' needs and finding innovative solutions- Monitoring performance & finding improvement opportunities for the campaigns- Markets: Turkey, East Europe, and the Middle East & Africa

- Managing the media relations of Yapı Kredi and its subsidiaries- Coordinating press conferences, interviews, special news work and press releases- Preparation and arrangement of all contents such as press releases, speech texts, interviews, Q&As- Coordination of crisis communication and reputation management; preparation, follow-up and reporting of contents- Coordination and implementation of strategic communication plans and leader communication plans- Closely following the news, developments and social media shares related to the finance and banking sector and the sectors they are involved in- Ensuring the coordination of sustainability communication, organizing weekly “Sustainability Talks” webinars- Contributing to and communicating with the projects to be carried out in the field of Corporate Social Responsibility- Coordinating the agencies worked with and ensuring communication with the departments within the institution- Preparing and following up daily, weekly and monthly reports- Organized launch event for the Netflix documentary, “Yaparsın Şekerim”, which was sponsored by Yapı Kredi, and managed PR activities of the event

- Following the press coverage of Koç Holding and group companies- Foreign press follow-up and analysis- Reporting social media shares and transferring information for possible crisis situations- Management of the social media accounts of R&R Kundura- Management and development of the content & communication of KoçHub, the internal tool

- Checking cross-check accounts and correcting the reports- Preparing presentations about the business sectors weekly

- Leading social media team- Creating social media posts and posting them via social media accounts weekly @kugirisimcilik