Ashley Benisatto

Ashley Benisatto Email and Phone Number

Director @ Oracle | Global Content Strategy, Customer Marketing @ Oracle
redwood shores, california, united states

Ashley Benisatto's Current Company Details

oracle.com

Oracle

Director @ Oracle | Global Content Strategy, Customer Marketing
redwood shores, california, united states
Website:
oracle.com
Employees:
184101

Ashley Benisatto Work Experience Details

  • oracle.com
    Director, Operations And Strategy, Executive Content & Customer Marketing
    Oracle Dec 2020 - Present
    Denver, Colorado, United States
    Key Accountabilities:● Responsible for providing leadership to up to 5 direct reports while orchestrating global content strategy, operations, executive experience, and keynote management for in-person events across 10 countries; events include Oracle CloudWorld, Oracle CloudWorld Tours, and Executive Summits● Relied upon to ensure insightful, engaging C-Suite / Senior-level communication and content for all keynote and executive events; owns budget and operational plan to execute… Show more Key Accountabilities:● Responsible for providing leadership to up to 5 direct reports while orchestrating global content strategy, operations, executive experience, and keynote management for in-person events across 10 countries; events include Oracle CloudWorld, Oracle CloudWorld Tours, and Executive Summits● Relied upon to ensure insightful, engaging C-Suite / Senior-level communication and content for all keynote and executive events; owns budget and operational plan to execute keynotes for tier-one events● Seamlessly collaborates with the VP of Executive Content, GVP of Corporate Events, VP of Content, and CMO to define a keynote strategy and subsequent execution plan from content ideation to production● Creates/analyzes post-event performance reports to gain insight and fuel data-driven optimization of future keynote content, format, and/or process(es)Key Accomplishments:● Hit the ground running within the first year of employment and helped turn out 40+ presentations and implement 17 customer stories for Oracle Live events; $755M in total influence pipeline from Oracle Live events● Successfully increased customer participation and brought the voice of the customer to center stage across all keynotes in under 3-years ● Created/implemented a new agile, end-to-end process for global keynotes that was replicated/scaled for all content levels● Thrived as single point of contact for 56 executive-level customers in keynotes within 1-year Show less
  • oracle.com
    Content Strategist & Operations Manager
    Adobe Sep 2019 - Dec 2020
    Greater Denver Area
    Key Accountabilities:● Responsible for developing keynotes, customer talk tracks, and presentations for all tier-one events, which includes serving as track manager for Marketo Engage Summits● Relied upon as point of contact for all breakout speakers; met bi-weekly with each speaker to review content, provide feedback, and/or facilitate speaker training● Efficiently managed up to a $500K budget and operations for all events, content strategy, and industry teams● Diligently led… Show more Key Accountabilities:● Responsible for developing keynotes, customer talk tracks, and presentations for all tier-one events, which includes serving as track manager for Marketo Engage Summits● Relied upon as point of contact for all breakout speakers; met bi-weekly with each speaker to review content, provide feedback, and/or facilitate speaker training● Efficiently managed up to a $500K budget and operations for all events, content strategy, and industry teams● Diligently led implementations of processes and technologies to increase the capabilities and effectiveness of the content strategy teamKey Accomplishments:● Successfully developed, executed, and delivered over 200 content break-out sessions with a 4.7 rating or higher ● Skillfully orchestrated the creation and optimization of all mainstage keynotes and talk tracks Show less
  • oracle.com
    Global Field Events Manager - Content Strategy
    Marketo, An Adobe Company Nov 2018 - Sep 2019
    Denver, Co
  • oracle.com
    Communications Manager, People Engagement
    Marketo Sep 2017 - Nov 2018
    Greater Denver Area
    Key Accountabilities:● Responsible for designing and implementing a digital mentoring program, as well create/drive strategy aimed at increasing Glassdoor reviews and scores● Relied upon to strengthen internal DEI program effectiveness as member of the Diversity & Inclusion group’s leadership teamKey Accomplishments:● Rapidly elevated Marketo’s ENPS score to reach 52● Hit the ground running in new role and bolstered month-over-month employee engagement 15%●… Show more Key Accountabilities:● Responsible for designing and implementing a digital mentoring program, as well create/drive strategy aimed at increasing Glassdoor reviews and scores● Relied upon to strengthen internal DEI program effectiveness as member of the Diversity & Inclusion group’s leadership teamKey Accomplishments:● Rapidly elevated Marketo’s ENPS score to reach 52● Hit the ground running in new role and bolstered month-over-month employee engagement 15%● Successfully designed and implemented a more comprehensive internal communications program Show less
  • oracle.com
    Executive Recruiter
    Cybercoders 2015 - Sep 2017
    Greater Boston Area
    As a full desk recruiter, I’m required to broker deals between clients and candidates ensure that this is the right move overall. Due to the autonomy in the position, I’ve developed into a goal-orientated, self-starter with strong interpersonal and organizational skills.
  • oracle.com
    Account Executive
    Racepoint Global Feb 2015 - Dec 2015
    Boston, Massachusetts
    Securing top-tier national, trade print, online, and broadcast coverage with targeted press releases and pitches, collaborating on social media recommendations and establishing client guidelines, assisting tech and professional service companies with crisis management and media outreach for product launches, expansions, research, ceremonies and programming premieres. I manage junior staff, ensuring that deadlines are met and client-ready.Clients include: Intralinks, E Ink, Royal… Show more Securing top-tier national, trade print, online, and broadcast coverage with targeted press releases and pitches, collaborating on social media recommendations and establishing client guidelines, assisting tech and professional service companies with crisis management and media outreach for product launches, expansions, research, ceremonies and programming premieres. I manage junior staff, ensuring that deadlines are met and client-ready.Clients include: Intralinks, E Ink, Royal Holiday, Dassault Systèmes, Tangoe, 2020EHR, and Good Start Genetics Show less
  • oracle.com
    Account Executive
    Ogilvy Public Relations Nov 2014 - Jan 2015
    Greater New York City Area
    Developed and secured print, trade, and broadcast coverage with targeted press releases and pitches. Created content calendars and social media recommendations designed and executed my own pitch plans, assisted media, and professional service companies with trade shows and media outreach during new business deals, crisis management, and ceremonies.
  • oracle.com
    Assistant Account Executive
    New York, New York
    My day-to-day was working with various media; reporters, writers, and producers for editorial content. I have amassed vast experience in pitching, writing plans, and filling and staffing press trips. I have a high success rate in securing media placements in international, top tier, trade, and regional media, examples being Huffington Post, W Magazine Online, The Street, Los Angeles Times, and Examiner.com. I was the national coordinator for the new Ogilvy North American Media Influence Group.… Show more My day-to-day was working with various media; reporters, writers, and producers for editorial content. I have amassed vast experience in pitching, writing plans, and filling and staffing press trips. I have a high success rate in securing media placements in international, top tier, trade, and regional media, examples being Huffington Post, W Magazine Online, The Street, Los Angeles Times, and Examiner.com. I was the national coordinator for the new Ogilvy North American Media Influence Group. Team Awards Won:Holmes Report Golden Sabre Award won for "Best Multi-Market Campaign"PRSA's Big Apple Awards:"Reputation and Brand Management" "Marketing Consumer Services - Travel, Tourism & Hospitality Show less
  • oracle.com
    Chapter President Of Quinnipiac'S Prssa
    Quinnipiac University Feb 2011 - Apr 2012
    Hamden, Ct
    I oversaw all the different aspects of the organization on campus. Ran the day-to-day meetings; oversaw the different committees; networked with professionals to come and speak to our chapter; Lead fundraising, workshops, and special events; designed, planned, and executed weekly interactive meetings; and organize the chapter budget. My e-board and I have a foot in everything that has a PRSSA stamp on it.
  • oracle.com
    Public Relations Intern
    Glastonbury, Ct
    Worked closely with account managers to put together two RFPs for new clients. Managed the social media for C + K. Wrote press releases and media advisories for various clients. In charge of putting together media outreach for a new client and received placement for that client.
  • oracle.com
    Public Relations Intern
    Rdw Group May 2011 - Aug 2011
    Providence, Rhode Island Area
    I conducted research (specifically media targeting) and became proficient at developing media lists. Evaluated editorial content to obtain media kits. Also conducted media outreach and pitched over 50 major media outlets. Put together a ROI for a state legislative campaign.
  • oracle.com
    Public Affairs Intern
    Yale School Of Nursing Jan 2011 - May 2011
    New Haven, Ct
    Worked with Drupal to help redo YSN website, attended and wrote press releases on YSN events, wrote and edited columns for YSN Magazine, and wrote profiles of students, faculty, and alumni for the website. Wrote donor profile published in Yale, Nursing Matters magazine.
  • oracle.com
    Administrative Assistant
    Fogg Used Auto May 2010 - Aug 2010
    Aside from general office duties work also included dealing with customers, interaction with vendors, and at times filling in for the Service Manager.
  • oracle.com
    Wbru Promotions Intern
    Wbru May 2009 - Aug 2009
    Summer 2009 Responsibilities including going on promotions, researching ideas, and developing new and creative promotional activities for the radio station.

Ashley Benisatto Education Details

  • oracle.com
    Quinnipiac University
    Public Relations
  • oracle.com
    Colorado State University
    Passed
  • oracle.com
    Cea Global Campus: Florence
    Italian And European Culture

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