Responsible for operational standards and continuous improvement in consumer experience and internal-customer satisfaction for 3,000 retail doors and 21 ecommerce sites around the world, representing over $1B in annual revenue.Work closely with organizational leadership, including the Senior Leadership Team (CEO, CFO, CHRO) and Commercial Leadership Team, to strategically affect direction of operations to support the growing digital business. Create annual budgets and develop comprehensive operating plans to accomplish company objectives while staying within budget. Adjusted budget objectives in the face of COVID-19 pandemic and re-prioritized growing channels while mitigating loss in non-performing channels.Lead organization through a re-design to better support the commercial objectives of the company, as well as create repeatable process and outcomes (Agile).Lead a team of 5, with 20 matrixed commercial team members in different regions. Key team leads: Retail Operations, Ecommerce (Production Operations and Support) Operations, Site Merchandising and Business Enablement

Responsible for championing key leadership initiatives within the global direct to consumer (retail/ecommerce) organization. The role combines strategic planning, business management, internal communications, org design and cross functional project management of initiatives.

Responsible for business planning and operational excellence with all New Balance Digital Sport initiatives. Critical objectives to drive volume, revenue and profit growth, and ensuring Digital Sport initiatives contribute positive P&L. Responsible for leading cross-functional teams to execute product and division initiatives on time and within budget. Support overall Digital Sports contribution to the corporate OGSP, and requires cross functional planning with internal and external teams including partners, Legal, Operations, Logistics, Merchandising, Finance and Marketing. • Pricing strategy and tactics; lead market sales and operation team alignment on total product lifecycle pricing and margin targets by market and sales channel.• Identify and act upon global business development opportunities with applicable markets. Enable distribution as needed. • Ensure commercial viability of new Digital Sport initiatives.• Manage risk associated with pricing, margin, inventory position and placement globally.• Lead business unit reviews to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, with product management and marketing teams.• Lead operational readiness projects to drive go-to-market activities to fruition, resulting in on-time product launches and cross functional clarity and accountability.• Work with product and marketing teams to ensure all markets have materials required to activate/sell on time, including product information, lead times, price lists and product training. • Act as liaison between division and markets. • Support cross-functional leads as needed to drive progress, clear roadblocks and mitigate risk. • Support alignment of products and initiatives into broader NB footwear, apparel, and accessories merchandising strategy.• Lead customer sell-in as needed.• Identify, act on, and close gaps in organization support for new initiatives.

Deliver expansion and profitable growth of New Balance's footwear customization product, NB1. Gain alignment from senior leadership and create/update market playbook and validate budget necessary to support expansion. Ensure end to end success, aligning product management, product development, marketing, ecommerce technology and manufacturing. Drive teams to deliver ROI on established processes, while also enabling test/learn for new markets, methods of product delivery and retail experience.

Responsible for execution of a robust and sustainable training and tool strategy that consistently improves critical selling skills and capabilities aligned with the North American Sales organization’s initiatives (100+ people). Responsible for improving existing sales tools, reduce time to access critical product information, and improve sell-in experience for customers. Collaborated with internal teams to set direction and project plans, mitigate project risk and redundancy, and establish digital solutions for sales challenges.  Managed North America and Global Sales Meeting planning and execution as function of sales training. Aligned all levels of the organization and cross functional teams to ensure sales representatives are sell-in ready and prepared for future growth. Enabled product and merchandising teams to present new product effectively, generating excitement and understanding. Consistently created new, innovative ways to improve attendee engagement. Wrote Strategic Account Manager and Specialty Sales Playbook, synthesizing inputs from all functions to create standard guide for position and expectations. Reorganized sales on boarding structure as a result, reducing time to sales rep competency within six months from hire date. Performed needs assessment and skill gap diagnostics to create and implement training programs, such as Fundamentals of Retail Math, that are customized by learner group, are measurable and scalable, and empower the sales force to deliver results and meet goals. Managed large scale training programs associated with organizational restructuring. Executed training through multiple modalities including instructor led/in person, virtual (Lync, Brandlive and Live Meeting) and online learning for a disperse workforce. Assessed learning to ensure measurable results that demonstrate retention and application. Responsible for vendor negotiations, contracts, cost center management, budgeting process and allocation of funds.