Manage the Digital and Growth strategy across HR Assured and enableHR.Hire and manage a successful marketing function across the group (marketers, copywriters, designers, developers).

Focused on developing a digital marketing strategy for 2 brands of the group: HR Assured and enableHR. My typical work week:- Manage day-to-day activities across Google Search, Comparison website, Facebook Ads, Linkedin ads, Microsoft Advertising, and more.- Optimize, maintain, and scale paid acquisition campaigns while maintaining efficiency metrics- Create, prioritize, and implement testing across campaigns to continually improve account performance.- Analyse performance metrics across multiple systems and build actionable insights to not only grow lead and MQL volume but also meet revenue goals.- Collaborate with the sales team to improve our leads management and internal processes.

Responsible for building out and leading the Affiliate program and perform search engine optimisation activities. Working closely with several publishers on a weekly basis.- Develop and execute Affiliate network strategy.- Forecast and manage budget spend. Run weekly and monthly reconciliations.- Develop best practice digital user journey for all campaign activity.- Assist Digital Performance Manager with paid digital media activity analysis and reporting.- Direct and execute all aspects of partner program including campaign implementation, monitoring, on-going optimisation, analysis and reporting.- Manage individual affiliate relationships.- On boarding new publisher opportunities and being the main point of contact for all new publisher relationships.- Provide inputs and thought leadership around campaign design, including requirements for success and optimal use of our technology to achieve goals.- On-going optimisation of Organic search traffic.- Identify SEO opportunities and develop SEO/Content marketing strategies.

Acquisition:I drive the strategy, planning and execution of the clients’ SEO initiatives to achieve their business objectives. Through the creation and execution of digital marketing plans, competitive analysis, keyword strategies, site audits, creative optimization...I’m responsible for building out and leading paid media programs, campaign optimization, and campaign reporting. (Facebook Ads and Adwords)Digital Strategy / Analytics:I develop and analyze key marketing metrics to ensure campaigns are meeting and exceeding engagement, retention, and revenue goals.I Use my analytic skills and creativity to identify and test innovative opportunities for campaign growth and improvement. I plan, execute, and measure experiments and conversion tests

Designed and executed paid social media campaigns on Facebook and Twitter based on client objectives and strategic fit into larger digital marketing mix.Measure and report performance of all digital and social marketing campaigns, and assess against goals (ROI and KPIs)

- Réponse à appels d’offres : Etude du marché, de la concurrence, recommandations stratégiques…- Définition d’une stratégie de référencement- Définition d’une stratégie analytics- Mise en place des stratégies- Audit suivie et correction des stratégies- E-reputation- Formation à Adobe Omniture et Test & Target

- Junior entreprise de la formation HETIC- « Une des 30 meilleures structures de France »- Prospection commerciale et suivi de la clientèle

- Analyse de la concurrence et du positionnement- Génération de trafic ciblé, SEO, SEA, SMO et affiliation- Analyse des performances et évolution du R.O.I