Anjana Mohanty

Anjana Mohanty Email and Phone Number

Product And Technology Executive @ ColoWrap

Anjana Mohanty's Current Company Details

Colowrap

Product And Technology Executive

Anjana Mohanty Work Experience Details

  • Vp, Product & Technology
    Colowrap Jan 2024 - Present
    Durham, Nc, Us
  • Sr. Director, Product & Engineering - Artist Platform & Services
    Spoonflower Jan 2022 - Nov 2023
    Durham, Nc, Us
    [Post Acquisition by Shutterfly]General Manager responsible for the Spoonflower Artist population with a north star goal of “being the number one destination for artists to monetize their work”. The current community consists of 2.7M designs and over 16k artists who, combined, earn about $10M annually through royalties.+ Defined a multi-year roadmap in line with long-term goals, along with the organizational structure to support the plan. Inputs to this process included data, surveys, competitive analysis, user interviews, business goals, budget, and product development estimates.+ Instilled a culture of data-led roadmap building and decision making; driven by accessible data, a prioritization of testing, and discipline around hypothesis creation.+ Built a product and engineering team with clear domain ownership and strong leaders, creating an empowered workforce equipped to tackle complex scenarios while re-building the platform for scale.+ Defined product vision for Artist platform and services; design creation platform, third-party marketplace selling, analytics, and recommendations. Collaborated with team members to define OKRs that align to business goals.+ Collaborated with engineers to steer architectural conversations in service of value creation of the end user; balancing time to market, value potential, and technical debt creation.
  • Vp, Product & Engineering
    Spoonflower Feb 2018 - Jan 2022
    Durham, Nc, Us
    Executive team member tasked with owning and improving the global technology function of Spoonflower. During this period and in part due to this work, business grew from $30M to $85M. Technology encompassed customer acquisition, search/browse, eCommerce functionality, third-party marketplace integration, product visualization, manufacturing and fulfillment.+ Introduced Product and UX as core disciplines while designing and executing a global restructuring of Engineering; migrated from horizontal, siloed Engineering-only teams to cross-functional, agile teams vertically aligned on end users.+ Led re-building of search UI and technology platform resulting in 26.4% increase in search conversion rate, 18.8% increase in revenue/session value, 62% increase in new customer search conversion rate.+ Refined manufacturing processes, policies, and technologies to scale efficiency 3-5x in order to meet customer expectations on fulfillment while manufacturing volume increased twofold inside a month during unprecedented shifts in demand in 2020.+ Advocated for and led the creation of a split testing platform and process; quantified the impact of feature iteration and established a test-and-learn culture.+ Performed a key role in the acquisition of Spoonflower by Shutterfly for $225M by leading product and technology conversations, data due diligence, and technical due diligence.+ Defined and executed against robust product vision for eCommerce shopping funnel, search, order management and fulfillment, reporting and analytics, image processing, and third party integrations.+ Increased engineering velocity by 1.7x and set a baseline for KPI-driven product development.+ Managed a distributed team of 30 product owners, engineers, UX designers, and agile coaches.+ Managed P&L, consistently operating under annual budget.+ Improved cross-functional collaboration with stakeholders across Operations, Marketing, Customer Service, HR, and R&D.
  • Director, Roostery
    Spoonflower Nov 2015 - Feb 2018
    Durham, Nc, Us
    General Manager of subsidiary home decor brand (Roostery) and product offering designed to identify, diversify, and acquire a larger addressable market of consumers in addition to Spoonflower’s existing base.+ Researched and designed a 0 → 1 plan for new consumer-facing business.+ Led product inception, strategy, and implementation of real-time product visualization technology, used today on Spoonflower.com and Shutterfly.com and enabled business goals of customer experience and ability to sell on third party marketplaces.+ Acquired >1M new customers to the family of brands and generated >$3.5M in new product revenue.+ Planned and executed on all aspects of business value creation: product vision, partner development, people management, hiring, and logistics and fulfillment of physical product.+ Brought an Agile, iterative approach to both digital and physical product development to shorten time to market, launching revenue generating customer experience in under 6 months.+ Interfaced with and integrated into the parent company (Spoonflower) and existing legacy technology stack.
  • Vp, Product Development
    Shoeboxed Sep 2013 - Oct 2015
    Durham, North Carolina, Us
    Product and technology leader and executive team member responsible for product vision, strategy, and implementation for a SaaS digital bookkeeping product.+ Managed the Shoeboxed (subscription SaaS) product strategy and roadmap including iPhone, iPad and Android apps, Mac and Windows desktop apps, custom email workflows, and the Shoeboxed web application.+ Led a cross-functional team across engineering, UX, and design with an Agile/SCRUM methodology halving time to market and improving rate of learning and iteration.Worked directly with the CEO and COO to enhance and adjust the product roadmap, keeping Shoeboxed positioned as a leader in the SaaS and B2B space.+ Interfaced and communicated with all areas of the company to share strategic reasoning, key benefits, product positioning and to coordinate product releases.+ Managed a distributed team of 15 engineers and UX designers.+ Led development of the official Shoeboxed API: prioritizing feature development, advising on strategy and initial developer evangelism, and managing the dogfooding of internal applications.+ Oversaw three full-stack system migrations: switching from an internal billing system to a SaaS subscription billing service, migrating all receipt data from SQL to Mongo, and rewriting the Shoeboxed web application in entirety.
  • Lead Product Manager
    Shoeboxed Apr 2012 - Sep 2013
    Durham, North Carolina, Us
    Responsible for product lifecycle from strategic planning and product specification to tactical development tasks and release.
  • Marketing Manager, Lead Customer Advocate
    Shoeboxed May 2011 - Apr 2012
    Durham, North Carolina, Us
    Responsible for answering support tickets, managing helpdesk articles, and driving conversion rate optimization.
  • Student Investigator
    National Institutes Of Health May 2010 - Aug 2010
    Bethesda, Md, Us
    • Conducted research on the differences in hemodynamic effect of lethal vs edema toxin of the anthrax bacteria• Authored on the paper: Anthrax edema toxin has cAMP-mediated stimulatory effects and high-dose lethal toxin has depressant effects in an isolated perfused rat heart model
  • Resident Computing Consultant
    Resnet Unc Aug 2008 - May 2010
    • Provided IT support and education to students on campus• Handled student technology problems on a daily basis• Planned and executed educational presentations for the community• Kept up to date on current and emerging technologies to serve as an advocate and educator on campus
  • Student Investigator
    Walter Reed Army Institute Of Research May 2006 - Aug 2006
    Silver Spring, Maryland, Us
    • Studied the effect of organophosphate toxicity (nervous agents) on the circulatory and nervous system• Worked on "A simple method to determine cholinesterase levels in whole blood" to further the efficacy of studies towards an antidote for nervous agents

Anjana Mohanty Education Details

  • University Of North Carolina At Chapel Hill
    Biomedical Engineering

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What schools did Anjana Mohanty attend?

Anjana Mohanty attended University Of North Carolina At Chapel Hill .

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Who are the industry peers of Anjana Mohanty at other companies?

Anjana Mohanty's peers at other companies are John Hathorn, Marybeth Spanarkel, Md, James Hathorn, Tim Woolley, Peyton Ali, and Gart Davis. and Gina Johnson. Anjana Mohanty's peers at other companies are John Hathorn, Marybeth Spanarkel, Md, James Hathorn, Tim Woolley, Peyton Ali, and Gart Davis. and Gina Johnson.