Andrey Ivanov Email & Phone Number

Saint Petersburg, Ru

Saint-Petersburg, Russian Federation

Saint-Petersburg, Russian Federation

• New launch supervision in a part of Route to market project: coordination of business departments involved in development and implementation of new products; bottleneck searching and solution in logistics, production, sales and marketing. • Identification of latest global trends and competitors’ activities in NPD. Company strategy development in part of NPD. • Post launch evaluation and next steps elaboration to ensure performance of production effectiveness indices. • New launch business case calculation. • New launch data verification and distribution assessment method development for Lighthouse and Newport distribution management projects. • Assistance in marketing research execution with regard to new launches in close cooperation with Marketing Research team. • Promo campaign analysis; promo incremental evaluation, including competitors promo influence. • Beer new launch and total market performance analysis. • Carlsberg cross-functional project participation for increase in new launch efficiency and effectiveness and net profitability of existing portfolio. • New launch performance presentation for top-management. Achivements: - Coordination of over 40 new launches for beer, non-beer & energetic markets. - Post launch evaluation 2010-2012 with a new approved form of score-cards. - Promo campaign analysis of over 40 national and regional promos. - Beer market (6000 SKUs) and new launch analysis since 2008 till present. - Development and implementation of a new launch distribution evaluation method. - Newport pilots support in Moscow, Saint-Petersburg and Kirov.

• Develop and implement an integrated overall marketing strategy for the company products and services.• Analyze market potential for company exhibitions and congresses.• Carry out exhibition market research, assessment of market conditions, and identify business opportunities and market trends on the basis of Russian and foreign sources of information. • Analyze Russian and foreign B2B and B2C markets (on demand of exhibition & congress departments).• Liaise with exhibition managers, media suppliers and other interested parties to ensure proper planning, implementation and monitoring of the marketing activities.• Track clients’ feedback to measure success and engagement of new and existing product features.‎• Monitor sales reports in order to assess the commercial success of marketing plans/campaigns on brand revenue, profitability and market share and take corrective action where necessary.• Represent Company in Russian and foreign exhibition & congress organizations.• Develop and maintain good working relationships with external suppliers and agencies (advertising agencies, producers of marketing materials) to ensure that Lenexpo receives the highest possible levels of service.• Provide a proactive approach to problem solving to anticipate and resolve various issues associated with the plans/campaigns in a timely manner.• Monitor adherence to the detailed campaign work plan and take corrective action as necessary so that all activities are completed within anticipated costs and timescales.• Handle the marketing budget and follow up on its implementation.• Analyze business processes issues and definition of solutions.• Conduct benchmarking research (foreign companies in the first instance).• Participate in Russian and foreign congresses, conferences and exhibitions.

• Analysis and forecasting of business environment factors affecting on prospective market outlets for Company’s output: o Commercial-economic, including solvent demand for Company’s output and relation between demand and supply for specific products.o Delivery volume, technical level and quality of competing products, including their advantages and disadvantages in comparison with Company’s products.o Presence of new market outlets and new consumers for Company’s output.• Research of Company’s output consumer features and analysis of consumer satisfaction.• Identification of latest trends in world manufacture of products within the Company's profile.• Identification of correlation system between various factors influencing market state and sales volume.• Competitiveness analysis of Company’s output.• Forecast of solvent demand on the basis of market conditions and market capacity research• Market capacity calculation for Company’s products.• Action coordination for development of a common commercial policy.• Feedback organization: examination of customers’ opinions and their suggestions on output enhancement.• Analysis of the strengths and weaknesses of competing products.• Participation in tests of new, serial and competing production.• Participation in determination of a new product’s manufacturing cost and elaboration of cost saving measures for output products (in close collaboration with economic, design and engineering departments).• Preparation for contracts’ conclusion with account taken of standard acts on products delivery.• Linkage of launching and delivery plans with manufacturing departments for the purpose of ensuring delivery of finished commodity within the prescribed time-limit.• Participation in formation of nomenclative plans of production and delivery of finished commodity for commitment-provision balancing in accordance with concluded contracts.• Tender preparation and presentation.

• Sales volume forecast for menswear and ladies’ wear.• Social-economic and behavioral market segmentation, company’s product positioning.• Consumer properties research and data analysis of consumer satisfaction.• Company’s competitiveness analysis.• Coordination of actions of all business departments in the development of unified commercial policy.

Bsс, Law

Bsс, Magna Cum Laude, Management And Economics