• Manage strategic cross-functional growth initiatives with my team accomplishing significant growth YoY by leveraging diverse insights and product enhancements • Identify and solve business problems while prioritizing competing growth priorities by consolidating data driven insights, gaining buy-in from senior leadership, and leading collaborative projects with various teams across the organization (Product, Marketing, Finance, Analytics, and IT)• Develop and implement innovative growth marketing strategies to reacquire former subscribers that have driven a significant increase YoY via engagement, subscriber acquisition, and retention

DOMESTIC LINE OF BUSINESS• Lead a marketing team that has driven a significant increase in net enterprise value YOY• Build and execute marketing plans to increase restart rate for Sling’s domestic product offerings• Work closely with the product growth team to identify and execute opportunities for former subscriber growth• Maximize ROMI by effectively utilizing internal data resources

LATINO LINE OF BUSINESS• Manage agency relationships ensuring best practices for acquisition and retention• Own the creative process and campaign development• Develop campaign-level creative briefs and approve tactical deliverables• Lead media mix strategy across the entire consumer lifecycle (acquisition, on-boarding, retention, and win back)

• Lead local implementation of best sales practices advised by the professional partners of 9NEWS: The Center for Sales Strategy and ESA & Company• Hold an in-depth understanding of 9NEWS' various products, verticals and solutions• Manage a team of strategists to help develop comprehensive and strategic advertising solutions that leverage 9NEWS products and services to develop full 360-degree media proposals• Responsible for masterminding, outlining, and developing station projects that include promotions and station sponsorships – Interdepartmental liaison for the sales team• Provide updates on new sports and specials that are available to sell• Track the CSS, ESA and TMS proposals that are presented to determine accurate closing ratios per IAE and find ways to help optimize closing ratios

• Act as a solutions advisor during interactions with prospective advertisers. • Hold an in-depth understanding of 9NEWS' various products, verticals and solutions.• Develop comprehensive and strategic solutions that leverage 9NEWS products and services• Develop full 360 degree proposals• Interact with advertisers directly to gather necessary information needed to produce proposals tailored to their needs• Work with internal 9NEWS team to determine if existing solutions can be deployed• Develop unique concepts that address the desired business results• Solutions range from On-Air, Digital, Email, Social Media, PPC, OTT, Geo-Targeting, Native, and more.

• Generating system reports for tracking and forecasting to prepare market and ratings data for use in business growth transactions. • Track growth and engagement for all Social Media accounts, present innovative ideas to increase brand awareness and engagement, and generating and scheduling posts. • Took initiative in creating a new form of tracking and delivering impressions for Social Media content in order to monetize Social Media as a Digital offering. • Collaborated with the National Sales Manager and Director of Sales in transaction support, including: building media mix strategy for national clients, ensuring media buys' execution, preemption management, coordinating promotional events, coordinating ad copy, creating event and sponsorship recaps, creating proposals to leverage new business, and prospecting and researching businesses.• Served as Project Manager and coordinated VIP events and guests for El Grito Oficial de Austin from 2013-2016. Event held at the Texas State Capital.• Misc. tasks include: acting as talent for voice overs and television commercials, assisting with copy writing and translating for event and client promos / recap videos.