Responsibilities Ownership, incl. P&L accountability, of the Tracker brand & full brand licensing portfolio Achievements Brand Transformation - Led the transformation of the Tracker brand, establishing a new brand positioning, implementing a re-launch programme (including full ATL management) and maximised profit through P&L optimisation, drove profit in excess of 20% over 2 years. Extending Brand Reach - Built incremental revenue by optimising the Mars brand licensing portfolio (£30m) - directed a strategic review & full board approval on a transformation plan delivering +10% yearly revenue

Responsibilities Devised & implemented the Tetley brand strategy, with full P&L responsibilities, retail sales value of £150m. 2 direct reports. Achievements Brand Turnaround ; Driving brand preference in a highly mature market - led the highly successful integrated TTL (ATL, Digital, PR, BTL) return of the iconic ‘Tea Folk’, resulting in sales overtaking PG tips for the 1st time in 3 years and delivering a +50% increase in advertising ROI (Ebiquity). Voted top 10 marketing activities; Marketing Magazine (2010) & TV campaign of the year; the Grocer (2011). Improving Brand Potency : Initiated an additional & sustained revenue stream by delivering a bespoke ‘Tea Folk’ brand licensing programme - generating 23 new products across four categories in six months, achieving over £1.4m incremental profit & 7.5m unit sales over three years. Driving Share Growth ; Developed a full trade and consumer marketing plan (including through the line campaign) which reversed the sales decline on Tetley Decaf, increasing household penetration by 14% & driving +5% value growth.

* Responsibilities * Managing the Oasis brand & NPD Achievements * Driving Brand Profitability - Maximised profitability and increased consumer desire by optimising marketing mix, which drove purchase intention by 12% and profitability by 4%. Drove significant sales growth of +35%, delivering brand value of £40m. * Brand Rejuvenation - Developed and implemented an integrated brand re-launch campaign on Oasis, resulting in +80% volume growth in the first 3 months. * Innovation - Managed business case development and managing the development into a new launch in the ‘Ice tea’ category (valued at £25m).

* Responsibilities * Manage marketing and communications across the consumer electronics division, retail sales value of in excess £1bn Achievements * Delivered compelling marketing and digital plans for the award winning Samsung TV range - drove significant brand preference over Sony and achieved +16% share growth. * Managed and implemented fully integrated marketing campaigns across the full Home Appliances product portfolio – driving exceptional annual sales growth of over +50% in 2014 (vision : Samsung #1 home appliance brand by 2015).