- Global Growth Strategy Assessment and Development, Global apparel co: Supervised direct report; responsible for building and launching a large-scale consumer survey to understand brand’s health in different segments, which together with market analyses using NPD and Euromonitor, supported key strategy decisions (e.g., role of each region, channel, item type, etc.). Responsible also for building a detailed 5-year financial model that cut across multiple segments of the business (e.g., region, channel, item type, gender, etc.) to project revenue and profitability, and was handed over to the client through learning sessions and how-to-guide for continued use- Operations optimization, Education technology co: Developed demand and utilization model to determine staffing at a software company which allowed company to close gap between demand and supply for upcoming business cycle; coached 15 cross-functional stakeholders on how to use the model to determine periods of overutilization and how to re-allocate team members- CPG benchmarking exercise: Performed competitive benchmarking for 20 leading CPG companies on 11 financial KPI’s (e.g., net revenue/unit and COGS/unit growth vs CPI, SG&A as % of net revenue growth) to determine CPG client’s performance on its year over year goals and support CEO in defining future direction

- US Growth and Marketing Strategy, Global prestige beauty co: Supervised direct report; responsible for developing 3,000 respondent consumer survey, building consumer segmentation and share of wallet analysis, and leveraging multiple data sources to identify the most critical levers to pull to improve US skincare business- Private Equity Group, $12B growth-equity focused fund: Conducted diligence for more than fifteen private equity client transactions across a variety of industries including healthcare, e-commerce, and software companies; interviewed industry experts; created and analyzed surveys; analyzed potential synergies with portfolio companies; presented to client- Corporate due diligence, Global alcoholic beverage co: Supervised direct report; responsible for analyzing and creating POV on target’s performance by state and with retailers and distributors via secondary (i.e., IRI) and primary research (i.e., customer interviews). Responsible also for understanding potential impact of branding change on target’s performance via focus groups, consumer survey, case studies, which led to ultimate decision to change brand name if target is acquired

- Strategy Acceleration, Global convenience store chain: Led scenario modeling work for a new venture to determine the profitability and viability; designed piloting program for the venture, including detailed implementation roadmap- Growth Strategy, American publicly traded industrials company: Defined 5-year growth plan buy segmenting customers and calculating client’s share of wallet for each segment, as well as leading profitability analysis for each retail location to identify best practices and areas for improvement; created workshop materials to guide client into an implementation plan

- Hired and managed team of two that maintain brand's website by taking inventory, taking pictures of products, creating descriptions, and doing SEO.- Analyzed competitor’s social media to improve quality of own social media account and created content accordingly which increased website traffic.

Remote Research Assistant for Professor Alice Moon in the OIDD Department, focusing on decision processes and consumer psychology, of the Wharton School of Business

- Optimized Lancôme’s lip product portfolio to be more in line with market trends and consumer behavior by reducing SKUs, suggesting new products, and developing a 360 marketing strategy for future launches.- Conducted in-field and secondary research to help Lancôme determine their position in the marketplace for new products.- Presented findings in a final project to Senior Executives

- Assist on preparation of portfolio companies’ quarterly and annual reports for firm’s Advisory Board- Assist senior members of the Advent-Morro team on monitoring portfolio companies, and otherrelated tasks on which they have primary responsibility- Assist in performing industry and company specific research- Participate in portfolio companies’ operational management meetings

- Analyzed competitive landscape by comparing competitors’ services, social media activity, website content, & news exposure.- Presented recommendations based on competitive analysis for improvement of marketing strategy to executives.

- Rotational internship with the Marketing Department.- Shadowed mainly the Chief Marketing Officer.- Participated in meetings.

- Ensured phone calls, redirected these to specific employees, and delivered messages.- Translated documents from Spanish to English in order to place them in the office database.- Transcribed handwritten documents into the office computer database.- Was at the disposal of department supervisors, which allowed me to participate in the different aspects of their daily duties.